Why you should Blog

So your small business’ website seems stale. Maybe you have done everything you can to optimize for search engines and it just doesn’t seem enough or maybe you just want to spice it up a little. Blogging is one of the most important tools in web design today. Writing articles or a consistent blog is definitely for you.

Writing a blog will draw new visitors to your website as well as keep previous visitors coming back. Your information and expertise are valuable to the people who are interested in your industry. Writing articles every now and then about your product or service will not only load the search engines with more content that people will be searching but it will establish the credibility of your company.

Putting out free information will help you gain the trust of your visitors. If the first impression someone has of your business is a helpful blog full of professional wisdom, just imagine the likelihood that they will return to your website the next time they need information. Also, as mentioned earlier, posting well-written, informational articles will help establish your company as a credible source of information and a good place to find what you need. Also, giving your visitors an opportunity to comment on your blogs can give you an insight into what the readers or potential customers are looking for.

So go out there and start blogging. It does not have to be a daily entry or an eloquent piece of literature. Just write what you know and know what you write. A few helpful tips for the blogger:
• Have a consistent tone – visitors are turned off by a seemingly amateur tone of voice. Keep it natural but still professional.

• Keep it updated – There is no rule of thumb but basically, the more you write, the more likely visitors are to reach your site.

• Stay up to the newest strategies – Search engines’ algorithms are always changing. Make sure you are taking advantage of every bit of their mystery.

CODANK has experience in getting blogs up and running. Let us write it for you or let us make it easy for you to get started yourself. Contact us for a free quote today!