Effective Blog Writing

Many businesses out there have decided to start a blog on their website. This means that they have joined the blogosphere consisting of an estimated 112.8 million other bloggers. This is a statistic found in June 2008 by Technorati. That is a lot of blogs! How can you purpose your blog and write with the ideal voice to attract business to your company?

Blogs are new and exciting. This means that the way they are written should follow suit. No longer are people attracted to mounds of information contained in a brochure or catalog. Sure they are still functional but the information age has brought a whole new wave of businesses communicating their businesses’ ideas or inner workings in a fun and personal way.

Keeping it fun and personal is difficult sometimes when you are used to informing the heck out of your customers. Blogs are supposed to be relaxed reading so writing interesting and laid back content is a must. Try writing an anecdote about recent happenings in your industry. It is refreshing when a visitor comes to your website, sees good web design, and then experiences a personal voice associated with your website. You will need to remember though, that your blog is not an online journal or diary. What this means is that even though your blogs need to be laid back, an e-commerce website will not need to blog about a lawn mowing experience and a web design company will not need to blog about a day at the beach. Write about content that is relevant to your industry that way you will draw visitors to your website.

So remember that when you get out into the blog world, you are almost expected to make it fun, laid back, and enjoyable for your readers. The information you want to get across can still be important but if a blog is drab and boring, there are 112.8 million blogs to choose from so why wouldn’t a potential customer just move on? Blogs can increase direct traffic to your website, improve your web design, and make your site more linkable. CODANK can help you start up your company blog today! Call for a free quote.

About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
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