Many businesses out there have decided to start a blog on their website. This means that they have joined the blogosphere consisting of an estimated 112.8 million other bloggers. This is a statistic found in June 2008 by Technorati. That is a lot of blogs! How can you purpose your blog and write with the ideal voice to attract business to your company?
Blogs are new and exciting. This means that the way they are written should follow suit. No longer are people attracted to mounds of information contained in a brochure or catalog. Sure they are still functional but the information age has brought a whole new wave of businesses communicating their businesses’ ideas or inner workings in a fun and personal way.
Keeping it fun and personal is difficult sometimes when you are used to informing the heck out of your customers. Blogs are supposed to be relaxed reading so writing interesting and laid back content is a must. Try writing an anecdote about recent happenings in your industry. It is refreshing when a visitor comes to your website, sees good web design, and then experiences a personal voice associated with your website. You will need to remember though, that your blog is not an online journal or diary. What this means is that even though your blogs need to be laid back, an e-commerce website will not need to blog about a lawn mowing experience and a web design company will not need to blog about a day at the beach. Write about content that is relevant to your industry that way you will draw visitors to your website.
So remember that when you get out into the blog world, you are almost expected to make it fun, laid back, and enjoyable for your readers. The information you want to get across can still be important but if a blog is drab and boring, there are 112.8 million blogs to choose from so why wouldn’t a potential customer just move on? Blogs can increase direct traffic to your website, improve your web design, and make your site more linkable. CODANK can help you start up your company blog today! Call for a free quote.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Web Log. Show all posts
Showing posts with label Web Log. Show all posts
Thursday, May 28, 2009
Thursday, May 7, 2009
Why you should Blog
So your small business’ website seems stale. Maybe you have done everything you can to optimize for search engines and it just doesn’t seem enough or maybe you just want to spice it up a little. Blogging is one of the most important tools in web design today. Writing articles or a consistent blog is definitely for you.
Writing a blog will draw new visitors to your website as well as keep previous visitors coming back. Your information and expertise are valuable to the people who are interested in your industry. Writing articles every now and then about your product or service will not only load the search engines with more content that people will be searching but it will establish the credibility of your company.
Putting out free information will help you gain the trust of your visitors. If the first impression someone has of your business is a helpful blog full of professional wisdom, just imagine the likelihood that they will return to your website the next time they need information. Also, as mentioned earlier, posting well-written, informational articles will help establish your company as a credible source of information and a good place to find what you need. Also, giving your visitors an opportunity to comment on your blogs can give you an insight into what the readers or potential customers are looking for.
So go out there and start blogging. It does not have to be a daily entry or an eloquent piece of literature. Just write what you know and know what you write. A few helpful tips for the blogger:
• Have a consistent tone – visitors are turned off by a seemingly amateur tone of voice. Keep it natural but still professional.
• Keep it updated – There is no rule of thumb but basically, the more you write, the more likely visitors are to reach your site.
• Stay up to the newest strategies – Search engines’ algorithms are always changing. Make sure you are taking advantage of every bit of their mystery.
CODANK has experience in getting blogs up and running. Let us write it for you or let us make it easy for you to get started yourself. Contact us for a free quote today!
Writing a blog will draw new visitors to your website as well as keep previous visitors coming back. Your information and expertise are valuable to the people who are interested in your industry. Writing articles every now and then about your product or service will not only load the search engines with more content that people will be searching but it will establish the credibility of your company.
Putting out free information will help you gain the trust of your visitors. If the first impression someone has of your business is a helpful blog full of professional wisdom, just imagine the likelihood that they will return to your website the next time they need information. Also, as mentioned earlier, posting well-written, informational articles will help establish your company as a credible source of information and a good place to find what you need. Also, giving your visitors an opportunity to comment on your blogs can give you an insight into what the readers or potential customers are looking for.
So go out there and start blogging. It does not have to be a daily entry or an eloquent piece of literature. Just write what you know and know what you write. A few helpful tips for the blogger:
• Have a consistent tone – visitors are turned off by a seemingly amateur tone of voice. Keep it natural but still professional.
• Keep it updated – There is no rule of thumb but basically, the more you write, the more likely visitors are to reach your site.
• Stay up to the newest strategies – Search engines’ algorithms are always changing. Make sure you are taking advantage of every bit of their mystery.
CODANK has experience in getting blogs up and running. Let us write it for you or let us make it easy for you to get started yourself. Contact us for a free quote today!
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