There are multiple ways that businesses are finding social networking useful to help market their company. MySpace, Facebook, and others are being exploited with company profiles and friendships with potential customers. I would like to write a bit about a service called Twitter.
Twitter is essentially a mini blog. You have 140 characters to answer the simple question: “What are You Doing?” People subscribe to this mini-blog in a similar way that they subscribe to your normal blog but the fact that its only 140 characters makes it easy for the blog to be e-mailed, texted, and organized a little neater. Most ordinary people use this as a way to broadcast their current status to say, “I’m washing my dog”, or “I’m at the mall” but businesses have taken this far from the use of an average person. Lets look at some ways that businesses can use Twitter as a marketing tool:
Announcing Sales. Companies with a wide customer base can update their subscribers and let them know when they can grab a great deal on their website or in their store. This is basically like e-mailing them but way easier and less cumbersome.
Company News. Giving customers a little insight as to what the company or, even more personally, the CEO is up to can make your business a bit more approachable and interesting.
Events and Conferences. Fill people in on the big deals with your company. You don’t have to give up all sorts of important information to let users know that your company is busy at work.
Promote Your Website, Blog, and Articles. Announcing a new blog entry, a new article written, and additions to your website will be a great use for your Twitter. Users will be able to stay up to date with the rest of your marketing just with a quick Twitter notification.
The possibilities are endless with Twitter. It is quite possible that having a solid Twitter following can lead people to flock to your website to experience your other marketing. Do I personally believe in Twitter like I do Facebook or MySpace? Not at all but that’s only because Twittering about yourself will exhaust people but when you have exciting news about your company or you are telling them that they can get a great deal, Twitter is much more useful.
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