E-mail Marketing

It is becoming the standard in the web design industry to make everything visually appealing. This holds true for almost everything in the technological world. If you are going to sell something, it better be arranged nicely on a neat website… its just the standard these days. So why wouldn’t this apply to e-mail marketing? It does.

Lets talk about colors and fonts. Just like your good website is designed, we should all employ the same methods when we start and e-mail marketing campaign. Your company colors are usually a good starting point. It’s not terrible to use some more to draw the readers’ eyes but we don’t want to overdo it. The same goes for fonts. Using the fonts that you already use for your website is a good way to make it look decent without racking your brain for new ideas.

Another good idea is to keep the general feel of the e-mail pretty simple. Find some good ideas for your subject line, write some informative, unobtrusive copy, and let those e-mails be opened. As I’ve mentioned in an earlier blog, a good idea for a subject line is to make it personal when you can, but send your potential customers an e-mail the same way you’d send a friend or a co-worker an e-mail. Excessive CAPS or asterisks are last generation’s tools and are almost always overlooked. When it comes to the body of your e-mail, make sure that it is very clear and intriguing. Most people are very busy these days and they barely want to read the e-mail they got from their mom. Use the least words possible and arrange them strategically so that the reader can see where the important information is and what they need to know. Remember that most people use an e-mail program that has a preview feature. This means that if your copy looks obnoxious, then people will most definitely delete. Most people feel better about copy when there is plenty of white space to rest your eyes on, excessive fonts and colors aren’t used, and headings and sub-headings display content in a hierarchal fashion.

Getting readers to open your e-mails, read them, and then follow-up is a difficult task sometime. Making your e-mails visually appealing can be one of the most important steps you take in promoting your e-mail marketing. Following the general rules of a good website’s design is always a good place to start. The good thing is though, that you don’t have to know everything about graphic design to get this job done, CODANK is experienced in designing successful e-mail marketing campaigns and implementing them in the most efficient manner.