There are many ways to draw in traffic to your web site. Search Engine Optimization professionals have crafted comprehensive strategies for driving organic traffic. What works for another web site may not necessarily work for your web site. Each strategy is unique and can be tailored to work effectively for you.
A great way to gain attention for a web site is by regularly posting ads on Craigslist. Typically, it helps in getting your web site indexed by search engines, such as Google and Yahoo.
Craigslist is a collection of local classifieds and forums. All listings are free and they include:
Jobs
Housing
Goods
Services
Romance
Local activities
The web site draws in approximately 20 billion page views per month. It is #7 worldwide in terms of English-language page views. The site is available in other languages such as French, German, Italian, Portuguese, and Spanish.
Posting your web site’s ads on Craigslist can be very beneficial. For example, you can use Craigslist to post listings about your new line of spring products that you have recently published on your own site. It is best to include the URL to your web site in order to draw in more visitors.
Even though Craigslist is a very useful source of traffic to your web site, it is also important to understand and adhere to their terms of service or risk of having your web site and listings banned from using the service.
Be sure to become familiar with their policies before listing any ads or posts. All posts expire after about 45 days. For more information about Craigslist, visit www.craigslist.org
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Tuesday, March 9, 2010
Monday, March 8, 2010
Company Information Page
Internet users expect all company web sites to be credible and trustworthy. Phony and bogus web sites seem to be popping up all over the World Wide Web nowadays. A great way for a company to help build their reputation is by creating an information page – also known as an About Us page. A company information page is an easy way to gain trust with your visitors.
An About Us page normally contains the following information:
Company biography
History
Photos
Locations
Leadership
Having an About Us/Information page is not only good for your visitors but it is also good for search engine optimization. You can increase your chances of high ranking on search engines such as Google if your web site has an About Us page. Spammers who generally create multiple web sites do not include information pages. Therefore, many in search engine optimization professionals believe that having a company information page may help improve your appearance of legitimacy and trustworthiness in the search engine ranking algorithms.
It is very important to place a link to your company’s information page somewhere on your homepage. Label the link About Us, Company Information or something similar so that users can find it easily. The link should be placed in a visible part of a homepage. It is not a good idea to place it at the bottom or within the navigational menu.
Overall, having a company information/about us page generally helps boost you reputation as an expert in your particular niche.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
An About Us page normally contains the following information:
Company biography
History
Photos
Locations
Leadership
Having an About Us/Information page is not only good for your visitors but it is also good for search engine optimization. You can increase your chances of high ranking on search engines such as Google if your web site has an About Us page. Spammers who generally create multiple web sites do not include information pages. Therefore, many in search engine optimization professionals believe that having a company information page may help improve your appearance of legitimacy and trustworthiness in the search engine ranking algorithms.
It is very important to place a link to your company’s information page somewhere on your homepage. Label the link About Us, Company Information or something similar so that users can find it easily. The link should be placed in a visible part of a homepage. It is not a good idea to place it at the bottom or within the navigational menu.
Overall, having a company information/about us page generally helps boost you reputation as an expert in your particular niche.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Friday, March 5, 2010
Selecting Keywords 101
Choosing phrases and specific keywords which are appropriate to the specific services, products or content of each page of your web site is a critical aspect of search engine optimization (SEO).
There are two types of general or generic keywords. They consist of one of two keywords in length. They are referred to as:
Long-tail
Head terms
More specific keywords and phrases that consist of three or more words in length are commonly considered tail terms.
For example, the keyword “design” could be considered a head term or long-tail; the keyword “charlotte web design” could be considered a tail term.
Between the three types of keywords and phrases, head terms typically generate the most traffic. Tail terms normally send much less traffic flow, but often convert at a higher rate than head terms.
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
Tips for Selecting Keywords
Select keywords that are consistent with the content of each page
Place head keywords on the home page
Optimize each page, not just a web site as a whole
Place one or two target keywords in the title tag of a web site page
Focus on writing content that ranks well in search engines for long-tail terms
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
There are two types of general or generic keywords. They consist of one of two keywords in length. They are referred to as:
Long-tail
Head terms
More specific keywords and phrases that consist of three or more words in length are commonly considered tail terms.
For example, the keyword “design” could be considered a head term or long-tail; the keyword “charlotte web design” could be considered a tail term.
Between the three types of keywords and phrases, head terms typically generate the most traffic. Tail terms normally send much less traffic flow, but often convert at a higher rate than head terms.
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
Tips for Selecting Keywords
Select keywords that are consistent with the content of each page
Place head keywords on the home page
Optimize each page, not just a web site as a whole
Place one or two target keywords in the title tag of a web site page
Focus on writing content that ranks well in search engines for long-tail terms
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Thursday, March 4, 2010
Write Content for Your Visitors, Not for Search Engines
When structuring a web site, it is best to write content geared to your visitors and just not for search engines. Google and Yahoo award high rankings to web sites that provide the most relevant and valuable information to their users. High ranking can be achieved by placing keywords and phrases into original, well-written content.
A web site owner’s search engine optimization (SEO) campaign goal should be to achieve top, organic rankings with the Internet’s most popular search engines. Content is not the only factor that search engines, such as Yahoo and Google, take into account when ranking a web site, but it is the most important.
Strive to obtain organic rankings for your web site by writing original content that has quality and also contains the keywords and phrases in which you want to rank for.
Tips on Writing Content (Provided by Search Engine Optimization by Kristopher B. Jones)
Write useful and informative content – make sure that your content is informative, to the point, and easy to read.
Keep content original, persuasive, and natural – search engines typically rank these types of sites the highest.
Structure your content with your reader in mind – it is important to outline and structure your content to as helpful as possible.
Avoid poor grammar – search engines tend to devalue sites with awkward sentences and many errors.
Using bold-type headings – provide bold headings to point out important parts of your content
Using call-to-action statements – provide readily accessible options.
Write with an original voice – write your content with a powerful voice
Write interesting content in a friendly tone – use the tone of your writing to capture your readers’ attention.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
A web site owner’s search engine optimization (SEO) campaign goal should be to achieve top, organic rankings with the Internet’s most popular search engines. Content is not the only factor that search engines, such as Yahoo and Google, take into account when ranking a web site, but it is the most important.
Strive to obtain organic rankings for your web site by writing original content that has quality and also contains the keywords and phrases in which you want to rank for.
Tips on Writing Content (Provided by Search Engine Optimization by Kristopher B. Jones)
Write useful and informative content – make sure that your content is informative, to the point, and easy to read.
Keep content original, persuasive, and natural – search engines typically rank these types of sites the highest.
Structure your content with your reader in mind – it is important to outline and structure your content to as helpful as possible.
Avoid poor grammar – search engines tend to devalue sites with awkward sentences and many errors.
Using bold-type headings – provide bold headings to point out important parts of your content
Using call-to-action statements – provide readily accessible options.
Write with an original voice – write your content with a powerful voice
Write interesting content in a friendly tone – use the tone of your writing to capture your readers’ attention.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Wednesday, March 3, 2010
Designing an Effective Sitemap
Designers typically create sitemaps to either function as an outline or index of an entire web site. All sitemaps should be structured similar to the actual web site structure. You should begin with your home page and build out from there with all of the pages linking to it. Be sure to link all of the major subsections plus your About Us page and privacy policy page from the home page.
Each subsequent page should be placed and categorized under that subsection in your sitemap as well. It is suggested to name the sitemap either sitemap.html or sitemap.php. These two names help the search engines recognize that the file is indeed a sitemap.
Automatic sitemap generates are available. A popular generator is XML-Sitemaps.com. It helps automate the process of producing a sitemap. It is free and easy-to-use. XML Sitemaps generates an HTML sitemap that you can place on your web site.
Benefits of having a Sitemap
Easier navigation for site visitors
Potential advertising value
Encourage greater traffic to your site
No page would be left unturned
A sitemap gives visitors a place to find what they are looking for without getting lost in the navigation on the web site. No matter how organized and well designed your site is, some visitors may find it hard finding exactly what they are looking for.
As your web site grows and you add new pages, be sure to add those pages to your sitemap. Search engines normally reward web sites with new and up-to-date content.
Additional information can be found in Search Engine Optimization by Kristopher B. Jones.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Each subsequent page should be placed and categorized under that subsection in your sitemap as well. It is suggested to name the sitemap either sitemap.html or sitemap.php. These two names help the search engines recognize that the file is indeed a sitemap.
Automatic sitemap generates are available. A popular generator is XML-Sitemaps.com. It helps automate the process of producing a sitemap. It is free and easy-to-use. XML Sitemaps generates an HTML sitemap that you can place on your web site.
Benefits of having a Sitemap
Easier navigation for site visitors
Potential advertising value
Encourage greater traffic to your site
No page would be left unturned
A sitemap gives visitors a place to find what they are looking for without getting lost in the navigation on the web site. No matter how organized and well designed your site is, some visitors may find it hard finding exactly what they are looking for.
As your web site grows and you add new pages, be sure to add those pages to your sitemap. Search engines normally reward web sites with new and up-to-date content.
Additional information can be found in Search Engine Optimization by Kristopher B. Jones.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Tuesday, March 2, 2010
Link Buying 101
Link buying is a practice that has been used by many search engine optimization firms. It is a great way to build quality links. A small business or entrepreneur can effectively increase their link building efforts by tactically buying links on other web sites.
Link buying is the practice of paying for specific link placements on web sites in an attempt to improve web site traffic and raking within the search engines.
If you are not aware of how link buying works, link brokers are available to assist you in your endeavors. Link broker networks provide businesses with proficient ways of buying links. They act as intermediaries between web site owners and advertisers. Link broker network membership is free. Requirements include:
Name
E-mail
Telephone number
Log-in name
Password
Also, you must have a major credit card or a PayPal account to pay for any purchases you make.
Being a registered member of link broker networks gives you the opportunity to search for links from a large database of publisher web sites. Link placement fees are typically prepaid on a monthly basis and prices range from $10 to as high as $1,000 per web site.
A major link broker network is named Text-Link-Ads.com. This network allows you to select the exact advertiser web sites you would like to purchase a link from. Tex-link-Ads.com provides important information about the host web site, including link popularity, traffic ranking, placement location, description, and availability of inventory.
A great benefit to joining a link broker network is the fact that you are able to choose your desired anchor text (relevant descriptive or contextual information about the content of the link’s destination).
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Link buying is the practice of paying for specific link placements on web sites in an attempt to improve web site traffic and raking within the search engines.
If you are not aware of how link buying works, link brokers are available to assist you in your endeavors. Link broker networks provide businesses with proficient ways of buying links. They act as intermediaries between web site owners and advertisers. Link broker network membership is free. Requirements include:
Name
Telephone number
Log-in name
Password
Also, you must have a major credit card or a PayPal account to pay for any purchases you make.
Being a registered member of link broker networks gives you the opportunity to search for links from a large database of publisher web sites. Link placement fees are typically prepaid on a monthly basis and prices range from $10 to as high as $1,000 per web site.
A major link broker network is named Text-Link-Ads.com. This network allows you to select the exact advertiser web sites you would like to purchase a link from. Tex-link-Ads.com provides important information about the host web site, including link popularity, traffic ranking, placement location, description, and availability of inventory.
A great benefit to joining a link broker network is the fact that you are able to choose your desired anchor text (relevant descriptive or contextual information about the content of the link’s destination).
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Monday, March 1, 2010
Basic Web Structure
The chances of search engines successfully locating and indexing your web site all lies within optimizing its basic structure. Search engine ranking algorithms, such as Google and Yahoo, analyze several on-site elements when trying to determine where a web page ranks for certain search terms and phrases. These factors normally include:
Web site content
Domain name
Browser capability
Web site structure
Navigational linking structure
Page accessibility
Credibility
There are several ways to efficiently optimize for the factors listed above. These things include: choosing reliable web hosting, choosing an appropriate domain name, optimizing your web site for all web browsers, creating logical site structure and navigational menus, generating a sitemap, and creating an About Us page and a privacy policy page.
A well laid out design and structure helps to improve any businesses or entrepreneur’s performance of their web site and also helps users to navigate it, allowing search engines to better find and index all of the written content which is included on the web site.
You should ask yourself the following questions during the web design process:
Is my site appealing to visitors?
Is my web site search engine friendly?
Web Site Structure Basics to Consider During Your SEO Process
Find a web host
Establish a domain name
Plan and design a web site structure
Optimize within multiple browsers
Design a sitemap
Create a contact us page
Create a privacy policy
Link within subject matter themes
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Web site content
Domain name
Browser capability
Web site structure
Navigational linking structure
Page accessibility
Credibility
There are several ways to efficiently optimize for the factors listed above. These things include: choosing reliable web hosting, choosing an appropriate domain name, optimizing your web site for all web browsers, creating logical site structure and navigational menus, generating a sitemap, and creating an About Us page and a privacy policy page.
A well laid out design and structure helps to improve any businesses or entrepreneur’s performance of their web site and also helps users to navigate it, allowing search engines to better find and index all of the written content which is included on the web site.
You should ask yourself the following questions during the web design process:
Is my site appealing to visitors?
Is my web site search engine friendly?
Web Site Structure Basics to Consider During Your SEO Process
Find a web host
Establish a domain name
Plan and design a web site structure
Optimize within multiple browsers
Design a sitemap
Create a contact us page
Create a privacy policy
Link within subject matter themes
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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