When structuring a web site, it is best to write content geared to your visitors and just not for search engines. Google and Yahoo award high rankings to web sites that provide the most relevant and valuable information to their users. High ranking can be achieved by placing keywords and phrases into original, well-written content.
A web site owner’s search engine optimization (SEO) campaign goal should be to achieve top, organic rankings with the Internet’s most popular search engines. Content is not the only factor that search engines, such as Yahoo and Google, take into account when ranking a web site, but it is the most important.
Strive to obtain organic rankings for your web site by writing original content that has quality and also contains the keywords and phrases in which you want to rank for.
Tips on Writing Content (Provided by Search Engine Optimization by Kristopher B. Jones)
Write useful and informative content – make sure that your content is informative, to the point, and easy to read.
Keep content original, persuasive, and natural – search engines typically rank these types of sites the highest.
Structure your content with your reader in mind – it is important to outline and structure your content to as helpful as possible.
Avoid poor grammar – search engines tend to devalue sites with awkward sentences and many errors.
Using bold-type headings – provide bold headings to point out important parts of your content
Using call-to-action statements – provide readily accessible options.
Write with an original voice – write your content with a powerful voice
Write interesting content in a friendly tone – use the tone of your writing to capture your readers’ attention.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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