Structuring your web sites URL correctly is very important. Both search engines, such as Google and Yahoo, and search engine users take URL structure into consideration when they make decisions about your web site’s significance and authority.
A URL (Uniform Resource Locator) is defined as a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource (web site) is available and the mechanism for retrieving it.
URL Examples
http://www.codank.com
http://www.codank.com/blogs/
The way that you structure your URL can affect both your rankings as well as the percentage of people who click your link, as known as click-through rate. Search engine optimization professionals suggest placing relevant keywords into page URLs. These relevant keywords should be associated with the written content seen on the page.
All URL structures should be organized and labeled appropriately. For example, if you are an art store, your web site’s urban art section should be located at www.example.com/urban, and your web site’s pastel paintings should be located at www.example.com/pastel.
Structuring your web site as stated above creates an easy, organized, user-friendly web site navigation system. Search engines can easily located your content-rich page and relate it back to its parent category. Users of search engines prefer to view clean, well-structured URLs when searching for a page.
Having a well thought out and organized URL structure can also open doors for other advertising campaigns. These campaigns can include paid search, or pay-per-click (PPC), advertising campaigns.
To learn more about structuring URLs correctly, be sure to read Search Engine Optimization by Kristopher B. Jones.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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