One of the Internet’s most persuasive and lucrative tools available for businesses of all types is Email Marketing. This type of marketing provides businesses with another way to reach their demanding target audiences. Daily, bi-weekly, or monthly emails assist in providing awareness of their brand. Because of use of the World Wide Web is continuing to rise, businesses of all types should take advantage of this impressive opportunity.
According to Wikipedia.org, email marketing is defined as a form of direct marketing which uses electronic mail as a means of communicating messages to an audience.
Advantages of E-mail Marketing
Less expensive than printed and direct mail
Provides the ability to distribute information to a wide range of specific, potential customers
Messages are easy to track
E-mail is popular with digital marketers
Paper-free
Internet users typically check or send e-mail everyday
A specific form of e-mail marketing is known as email blast. E-blast is a digital form of direct mail. No paper or printing is required, a message can be sent directly to a targeted group of individuals. This option allows businesses flexibility in messaging and timing. An email blast is normally used to inform customers or potential clients about product launches, upcoming events, and various other company tid bits. HTML e-mail announcements with a business’s logo, images, links, and text are commonly used within an e-blast.
All email blasts can be customized to accurately convey a message to target markets. Before sending a message, a company should outline the specific points they are hoping to get across.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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