Choosing phrases and specific keywords which are appropriate to the specific services, products or content of each page of your web site is a critical aspect of search engine optimization (SEO).
There are two types of general or generic keywords. They consist of one of two keywords in length. They are referred to as:
Long-tail
Head terms
More specific keywords and phrases that consist of three or more words in length are commonly considered tail terms.
For example, the keyword “design” could be considered a head term or long-tail; the keyword “charlotte web design” could be considered a tail term.
Between the three types of keywords and phrases, head terms typically generate the most traffic. Tail terms normally send much less traffic flow, but often convert at a higher rate than head terms.
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
Tips for Selecting Keywords
Select keywords that are consistent with the content of each page
Place head keywords on the home page
Optimize each page, not just a web site as a whole
Place one or two target keywords in the title tag of a web site page
Focus on writing content that ranks well in search engines for long-tail terms
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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