Wednesday, March 31, 2010

The Importance of Blogging

Blogs are a great way to enhance search engine optimization strategies in today’s Internet world. Posting content to outside bloggers, as well as hosting and maintaining your very own blog, are tactful ways that all search engine optimization professionals should consider.

A web blog is described as a collection of text, images, and video that is usually updated in chronological order on a daily or weekly basis. The activity of updating the content is known as blogging.

It is said that blog platforms are built for search. By adding content, names, tags, keywords, and links to a blog are all ways to increase the chances of you being found. Visitors are able to find you through search engines, such as Google and Yahoo, or through other blog sites.

A majority of web blogs are free and easy-to-use. On the other hand, some web sites require you to pay a fee per post or just a flat fee.

Free Available Web Blogs

Technorati.com
ArticleWarehouse.com
ArticlesBase.com
Wordpress.com
Soulcast.com
Blog.com
Populate.com
OnlineMarketingConnect.com
GoArticles.com
ArticleLoft.com
ArticleZones.com

The following are a few ways in which blogs should be part of a company’s search engine optimization plan:

RSS – Rich Site Summary feeds syndicated content to search engines, as well as other web properties
Inbound links – Most bloggers tend to link to one another, as well as to news, social media, and websites. External blogs are a great source for inbound links. It is a possibility that a link can go to either your web site or to your very own blog.
Frequent updates – Keeping updated content is what attracts more search engine crawlers to your web site.
Internal links – Creating deep links within your content can help with visibility and awareness.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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