Blogs are very important when dealing with Search Engine Optimization. They are highly effective tools in which can enhance SEO strategies in a variety of ways over a long period of time. A company should consider working with bloggers as well as maintaining a few blogs their selves.
Search Engine Optimization is defined as the process of improving the volume or quality of traffic to a web site from search engines via natural or un-paid search results.
According to Search Engine Optimization professionals, blog platforms are built for search. Even though names, written content, tags, and links are all vital, these blog platforms have lots of optimization advantages baked into them from the start.
Many commercial websites are beginning to take advantage of available blog platforms rather than building their own web properties – which are content management platforms.
In essence, all blogging software packages are simple content management systems (CMS).
Below are a few comparisons between blogs and a content management system:
URL structures are more simple and search-friendly
Most blogs are frequently updated
Blog posts are usually text-rich and link-rich
Blogs contain minimum HTML code to trip up search engine spiders and crawlers
Blogs naturally encourage linking
Blog platform make it easy to add new pages
Following are some ways in which blogs should be part of a company’s Search Engine Optimization strategy (provided by The Truth about Search Engine Optimization by Rebecca Lieb):
Inbound links
Internal links
RSS (Rich Site Summary)
Frequent Updates
Keywords
Structured Content
Community
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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