Thursday, January 28, 2010

Pay Attention to Idle Pages

Websites that have been around for awhile tend to lose their online appeal. Over a period of time, a company should know which pages attract the most visitors and which pages have the least visitors. First thought is to delete the unused pages or to simply stop updated them, but this is not always the best alternative. Instead of removing or neglecting these idle pages, it is best to make sure that other popular pages have clear road signs that tell visitors what the unused ones are all about. Also, think about merging the information on idle pages with information from another page.

Techniques to Gain More Visitors to Idle Pages

Get your site indexed in search engines and online directories
Create an opt-in list through email marketing
Posts articles online (Article Marketing)
Pay-Per-Click
Be Patient – continue to apply different methods in order to see results!

A company should update a website’s content as often as possible in order for a page’s success. Do not write content just for the sake of writing content. It is best to add at least one paragraph of new subject matter every week to the idle pages. Doing so will show visitors that you are staying current and take pride in providing them with information. Not updating regularly will more than likely make it harder for them to even remember your page name.

If possible, companies should allow their visitors to interact with the words provided. So, include links and other interactive elements in text for idle pages.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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