Online visitors can search for websites at many places. There are literally thousands of sites that provide users with the capability to search the World Wide Web. Most searches are carried out at a small number of search sites.
Measurement of the world’s most popular search sites all depends on how you define popularity:
Total number of searches carried out at a site
Total number of visitors
Total number of hours visitors spends searching at the site
Percentage of site visitors (audience reach)
According to Search Engine Optimization for Dummies: 3rd Edition by Peter Kent, the following list identifies the world’s most popular search sites. The information is based on one month of searched conducted during August of 2007. The results were from approximately 8 billion searches according to a Nielsen/NetRatings study.
Google.com – 53.6% - Many people search the Google index; it also feeds numerous sites
Yahoo.com – 19.9% - A large important site
MSN.com – 12.9% - MSN Live Search creates its own index and gets many searches
AOL.com – 5.6% - AOL actually gets search results from Google and from the Open Directory Project
Ask.com – 1.7% - It has its own search engine and feeds some other systems
My Web Search – 0.9% - This system searches through other systems’ search indexes
BellSouth Search – 0.5% - Results come from Google; not recommended
Comcast Search – 0.4% - Again, results come from Google
My Way – 0.4% - Uses data from Ask.com; not recommended
SBC Yellow Pages Search – 0.4% - These results come from the Yellow Pages
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