Which is Better - A Free or Paid Directory?

Depending on what specific needs a company may have will determine whether free or paid directory listings will help their success. This is a very common debate between Search Engine Optimization (SEO) professionals for some time now. There was worry about free website hosting versus paid web hosting, and fuss over free e-mail versus paid.

Available Free Directories

Dmoz.com
Pegsausdirectory.com
Somuch.com
Webworldindex.com
Linkcentre.com

Available Paid Directories

Yahoo Directory
Business.com
Best of the Web (BOTW)
GoGuides.org
Aviva Directory

A directory specializes in linking to other websites and categorizing those links. Directories are not classified as search engines and do not display lists of web pages based on keywords. Instead, it lists websites by category and subcategory.

Many believe that free directories have a higher advantage and equate to better quality sites over paid directories. In actuality, a lot of free directories are very strict about the listings that are included in their results. Paid directories can be just as negligent about the review process as any other directory.

Major Online Directories Available to Businesses

Yahoo Directory – dir.yahoo.com
SearchSight – www.searchsight.com
Open Directory Project – www.dmoz.org
Google Directory – directory.google.com

Whether you use paid or free directory listings should not depend on cost alone. What matters the most is how relevant the directory is to your website. The next consideration should be the quality of the sites that are listed in the directory. If the chosen directory is full of outdated sites, spam sites, or mis-categorized sites, it’s probably not the best choice of places to list your website.

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