Changing URLs

There are many ways to make your web site rank a lot better in search engines. One place to start is by modifying your URL structure and making it more search engine optimization (SEO) friendly. Doing this incorrectly can cost you your present rankings and it could take months to make a complete recovery.

According to Wikipedia, a URL (Uniform Resource Locator) specifies where an identified resource is available and the mechanism for retrieving it. An URL example is:

http://www.example.com

Before actually changing your entire URL structure, it is best to make sure that it is worth doing. Below are a few tips and information needed to make a decision. Sticking to this checklist will help to reduce your ranking drops.

Change from a dynamic URL structure to a static URL structure
Creating a static URL that is descriptive and search engine optimization friendly will help you in the long run. It will also give you one URL for each product or page on your web site.

Make all URLs more search engine optimization friendly
Do not create any URLs that aren’t able to explain what each page is all about. Below is an example of a bad URL:

http://www.example.com/store/prod1.html

We recommend that you use appropriate keywords and phrases in your URL to improve its SEO efforts. This will also make them more user-friendly for visitors.

Use 301 redirects in place of old URLs
Once you have changed your URLs, be sure to put 301s in place to redirect all of the old URLs to the new URLs.

Update internal links
All internal links should point to the new URLs. This will eliminate any confusion and will add to your internal link value. Placing 301 redirects isn’t going to solve this issue.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com