Video Optimization

All of the content that is posted on your web site needs to be found by potential visitors. There is no way that they’re going to find you if your content is not optimized. Similar to written content (or text), the video files you decide to use should be optimized as well to get traffic to your web site.

More and more users are getting broadband access, which means that video usage is continuing to grow. Even though video optimization is in the early stages, it is still very important. Search engine crawlers cannot look inside a video to tell what the content is. As a result, they depend on other page factors to determine what the video is about. These factors include:

•Meta data
•Filenames
•Inbound links
•Anchor text

There are three different types of video optimization scenarios:

•Hosting the video on your own site
•Submitting an RSS or MRSS feed to a third party site
•Uploading a video to another site

Below are some video optimization tips for businesses that are in the early stage. Be sure to read over all of the information to ensure proper optimization of your videos.

•Create videos that present a clear message about your brand.
•Choose a preferred format, such as .mov, .avi, or .wmv.
•Use keywords in the filename, URL, and the link text of the file.
•Allowing visitors to rate and comment on your video will help draw in attention from search engine crawlers.
•Take advantage of thumbnails – visitors like to watch snippets so they can decide if they want to watch the full clip.
•Keep the length of the video to 5 minutes or less.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com