Investing in an online website is possibly one of the best decisions a company could ever make. Establishing an online presence is just as important as the overall web branding. Creating a web brand is an excellent way to stay a step further than your competitors.
Branding can come in the form of a slogan, symbol, name, or color combination. Web branding is not that much different from what you may see in a newspaper, local magazine, or on television. When using a slogan, symbol, name or color combination as a brand, you are packaging all of the associations, experiences, and characteristics into an abstract construct.
A company’s online brand should be just as eye-catching as their print brand. Whether it’s a logo, phrases, or imagery, the brand should consist of an idea in which will intrigue potential clients.
Below are a few web branding tips provided by CODANK Charlotte Web Design. We advise you to take into consideration each tip before launching your online brand.
Consistency – Make your brand memorable. Make sure to be consistent in your web design when you’re building it. Keep consistent colors, visuals and typography.
Uniqueness – Differentiate your web page and brand from your competitors. If you don’t, it won’t really be memorable!
Color Combination– Choosing the right color is very important. Color stimulates emotions and carried with it subconscious associations to numerous things and characteristics.
Position and Size – Position your logo in the upper left area of the webpage – that is the area most people look to see what site they’re on.
Character – Give your brand character. You can do this by introducing it with a little personality; something that your audience can associate their selves with.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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