Keyword Density

The importance of keyword density varies from one search engine optimization professional to another. The term is difficult to measure. Overall, it is a great way to determine the number of times that keywords appear on the page, versus the amount of words on an actual web page.

Keyword density example:

Shine (a diamond jeweler) has a single web page that contains 2,000 words of text. Their prime keyword, diamond, appears on that page 14 times. 14/2000 = 0.007%

Please keep in mind that a keyword is normally a single word, not a keyword phrase which may consist of more than one word.

Many search engine optimization professionals are indifferent with the importance of a keyword density percentage. Some argue that it should be around five to seven percent, while others say that it should be much higher or even lower.

Even though there is no common ground as to what a keyword density should be, web site designers and copywriters should still be aware of how often they use a specific keyword. Too much keyword density can be looked at as keyword stuffing.

Keyword stuffing is defined as an unethical search engine optimization (seo) technique. This occurs when a web page is loaded with keywords in the meta tags or in content – repetition of words. Google and other search engines do not give good rankings to pages that use this type of technique. To many it is called SEO Spam.

Analyzing the keyword density of competitors is possible simply by viewing the source code on their page.

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