Thursday, August 18, 2011

How Cheap Design Is Expensive

Choosing a web designer for your company's website can be a daunting task. With so many options out there, you might not know where to start. However, chances are that you're in the market for the cheapest solution available. Although it may seem economical and effective at first glance, many companies find that they get what they paid for - and end up having to spend more money in order to fix their site so they can have a professional online presence.


From our experience, we have found that clients who picked a designer who wasn't professional ended up spending twice as much money in order to clean up the mess or finish the job. Many cheaper web designers do not have as much knowledge, skill, or experience; therefore, designs can be cluttered or messy, and they don't always serve the purpose desired. Even if it seems outwardly appealing at first glance, when it comes time to update your site or make changes, you might be in for a nasty surprise. Designers and developers who don't adhere to web standards or good structure can write code that is difficult to change, even when it comes to simply updating content. Cheap web designs are likely not to follow web standards or rules for good search engine optimization either. Your site could end up being inaccessible to customers due to issues with universal usability or because it was buried under many pages of results in a search engine. Problems like these can cost your company a lot of money to set right. There is no way to compensate for the lost time or the lost business.


As the mistakes become more and more apparent, businesses have to look for other designers to fix it. If they make the same mistake of hiring someone for a price that seems like a steal because they aren't as experienced, then they run the risk of continuing in the cycle until they finally do find someone knowledgeable. By this time, the company has spent more money than they bargained for, and more than they would have if they'd contacted a respectable designer or company in the first place.


With these things in mind, if you are in the market for a website, then do your research and get to know the skill level of your designer before agreeing to work with him or her. Companies, like Codank Web Design, are the best place to start your search. So don't go the cheap route and end up with a website that will cost you time and money; go with someone you know is reputable. It will save you much grief later.



About CODANK Web Design


CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.


For more information, visit us at www.codank.com

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