When developing a website for your company, you should have a website strategy similar to your business strategy. You want your website to be a direct and accurate representation of your business and your company's values. Therefore, it is increasingly important to plan ahead and answer questions about your website's purpose; every decision is centered around the goal you want to accomplish.
The first thing you should do is identify your company's goals for having a website. Depending on how much you want to market online, you might have many pages or only a few. Identifying your company's goal for having the website will also help you in building content, which is undeniably the most important thing when it comes to being noticed and putting yourself out there. You should be able to identify several keywords pertaining to your company and your goal and write your content around them. This will further your visibility and gain more visitors through search engines.
Another thing to think about when it comes to website strategies is how many visitors you want to be coming to your site. If you are running an e-commerce site, for example, then you will want to make as many sales as possible; therefore, you will try to make your site as visible as possible. Search engine optimization is a prime way to start, but it isn't enough. You should also look into link building by posting and making sure your URL is posted on as many different websites as possible, through recommendations and blogs.
Finally, your design and structure should have meaning that relates to the purpose. Think of your topic and your audience and build your design around it. Use color theory and color schemes to convey the appropriate mood for your subject. For example, red conveys feelings of excitement while blue conveys feelings of security and comfort. It would be appropriate to use bright red accent colors for a restaurant website, whereas it might not work as well to convey the security people need for an investment website. The design matters too – more business oriented websites are usually simpler and cleaner in appearance, whereas sites geared towards entertainment are flashier and complex in design. Images should be taken into account as well; they should enhance the written content on the page instead of serving as placeholders, and contain filenames, keywords, and descriptions that relate to your subject.
Building a successful website can be a lot of work but it is more than rewarding in the end. If you want to make the most of your online channel, then be sure to give your site a lot of thought instead of throwing up a few quick webpages. A website is so much more than a name – it is your company's digital presence. In order to create and maintain an accurate representation of you and your company, you can hire a web designer or developer, like Codank Web Design, to help you build your site today.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com
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