When you choose to use keyword marketing to optimize your company’s web site, you may run into a few problems. Despite your best efforts, it is probable that the keywords and phrases you have selected are not producing the results you expected – traffic is not flowing in like it should. On the other hand, certain words that have worked in the beginning may just stop working for you. You can tell when this occurs because the numbers associated with your keywords and phrases decrease without warning.
There are many factors that can transpire and cause certain keywords to quit being as effective as they were in the earlier period. It isn’t always your fault, but you should always try to develop concepts, test, and implement new keywords for you PPC programs and for your web site.
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
Brainstorming and asking potential visitors what they look for when searching the Internet is one way to build a winning keyword strategy. You can also include all of the suggested words and phrases by keywords suggestion and search engine tools. Make sure that the words are relevant to the content of your web site or else it will affect your site ranking.
Once you have narrowed your specific phrases and keywords, it is time to start putting those words to work. Placing the keywords in the right place and using them properly will help you toward making your PPC campaigns successful.
Keyword Tips:
· Create a keyword list
· Combine and analyze the results
· Pick your keywords and use them on your web site
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Tuesday, August 11, 2009
Monday, August 10, 2009
Your Focus: Choosing a Target Market
These days, people are connected by many common interests and beliefs. From basketball to blogging and everything in between, the correlation can be just about anything. But, what does the interest of people have to do with a business? Well, once a company decides to promote a product or service they need to choose a target market.
Deciding on your target market lays a significant foundation for your business. When it is clear who your target audience is, getting a clear understanding of them will make it a lot easier for you to market. You will be able to know where to focus your selling and marketing efforts and also your research efforts.
It is best to understand your market, the problems they have and the language they speak. The more you know and understand about your target audience, the more compelling you will become.
Once you have determined your targeted audience, the next step is to enhance it even further. What sort of people are they? Collect their demographics and psychographics. Demographics deal with basic facts such as age, gender, income, location, etc. Psychographics deals more with characteristics, values, beliefs, etc.
For example, if you are a web site company which allows its visitors to post photos, videos, and comments, more than likely you will target individuals who enjoying taking pictures (photographers; young or old), record their day-to-day life (aspiring videographers; teens; adventurous), and those who take pleasure in writing (bloggers; novelist).
Examples of Different Target Markets:
· Teens (Ages 12-16)
· Bloggers
· Native Americans
· Eli Manning Supporters
· Photographers
· Christians between the ages of 30-45
· Small Business Owners
· Scoot Coupe Lovers
· Low-Income Families
· Female Boxers
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Deciding on your target market lays a significant foundation for your business. When it is clear who your target audience is, getting a clear understanding of them will make it a lot easier for you to market. You will be able to know where to focus your selling and marketing efforts and also your research efforts.
It is best to understand your market, the problems they have and the language they speak. The more you know and understand about your target audience, the more compelling you will become.
Once you have determined your targeted audience, the next step is to enhance it even further. What sort of people are they? Collect their demographics and psychographics. Demographics deal with basic facts such as age, gender, income, location, etc. Psychographics deals more with characteristics, values, beliefs, etc.
For example, if you are a web site company which allows its visitors to post photos, videos, and comments, more than likely you will target individuals who enjoying taking pictures (photographers; young or old), record their day-to-day life (aspiring videographers; teens; adventurous), and those who take pleasure in writing (bloggers; novelist).
Examples of Different Target Markets:
· Teens (Ages 12-16)
· Bloggers
· Native Americans
· Eli Manning Supporters
· Photographers
· Christians between the ages of 30-45
· Small Business Owners
· Scoot Coupe Lovers
· Low-Income Families
· Female Boxers
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Friday, August 7, 2009
Sign Up Now: Creating a Mailing List
Creating a mailing list for your company’s website is a great way to draw in that much needed traffic. A mailing list allows you to restrict access to the whole site, a certain page, and files or original gallery images to a chosen list of subscribers. Additionally, you may alert all members of a mailing list as soon as new updates have been made available. The mailing list also offers an unsubscribed option which may be attached to the end of each message.
By using a mailing list feature, you may include email subscription forms to your site and send mass emails to all subscribers. Also, you can create an unlimited amount of mailing lists, and guests may subscribe to one or several of them.
An example of a mailing list tag – “Sign up Now” for CODANK Charlotte Web Design’s bi-weekly newsletter filled with tips, tools, and techniques. Many companies use different tags to catch the attention of readers.
Features of a Mailing List Include:
· Unlimited amount of lists – each customized with their own web pages, follow-ups, fields, and users.
· Timed follow-up emails sent automatically – days, weeks, and years after subscription.
· Personalized email with user info, formatted dates, custom text and more.
· Customized HTML - modify and remove pages to fully integrate with your company’s site.
· Link Tracking - see who hits what links and when
· Multi-part MIME messages - text and HTML email with or without file attachments.
· Double Opt-in - Each list can have a welcome or confirmation email
· Custom Fields – collect additional user information of your choice on signup.
· Unlimited users with no limits to the amount of email you can send.
· Easily add "Remove Links" to your messages with a simple message Code
· Bounce Handling – removes undeliverable email addresses from your lists.
· Scheduling system – queue your messages days, months, or even years in advance.
· Backup & Restore – protects against unexpected server failures and helps with site migration.
· User Selection - send to lists and/or sub-lists based on search results or custom SQL queries
· Queue Protection - in the event of an unexpected failure you can easily and safely resume your mailings, or do it automatically with the new auto-resume script
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
By using a mailing list feature, you may include email subscription forms to your site and send mass emails to all subscribers. Also, you can create an unlimited amount of mailing lists, and guests may subscribe to one or several of them.
An example of a mailing list tag – “Sign up Now” for CODANK Charlotte Web Design’s bi-weekly newsletter filled with tips, tools, and techniques. Many companies use different tags to catch the attention of readers.
Features of a Mailing List Include:
· Unlimited amount of lists – each customized with their own web pages, follow-ups, fields, and users.
· Timed follow-up emails sent automatically – days, weeks, and years after subscription.
· Personalized email with user info, formatted dates, custom text and more.
· Customized HTML - modify and remove pages to fully integrate with your company’s site.
· Link Tracking - see who hits what links and when
· Multi-part MIME messages - text and HTML email with or without file attachments.
· Double Opt-in - Each list can have a welcome or confirmation email
· Custom Fields – collect additional user information of your choice on signup.
· Unlimited users with no limits to the amount of email you can send.
· Easily add "Remove Links" to your messages with a simple message Code
· Bounce Handling – removes undeliverable email addresses from your lists.
· Scheduling system – queue your messages days, months, or even years in advance.
· Backup & Restore – protects against unexpected server failures and helps with site migration.
· User Selection - send to lists and/or sub-lists based on search results or custom SQL queries
· Queue Protection - in the event of an unexpected failure you can easily and safely resume your mailings, or do it automatically with the new auto-resume script
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Thursday, August 6, 2009
Study Your Audience: Behavioral Targeting
When visiting sites such as Myspace and Google, have you ever noticed that colorful, flashing banner ad to the left or right of the page? Whether it was the shape of the ad or its actual content, something about it caught your attention. Advertisers strive to connect people to what they advertise by creating more relevant public notices to place on the Internet.
The question on everyone’s mind: how do advertisers know when and where to place their ads? Well, the answer lies in a technique known as behavioral targeting. Used by online publishers and promoters, the technique is used to increase the effectiveness of a campaign.
Behavioral targeting uses information collected on a person’s web browsing behavior. Certain activities include: the particular pages visited, performed searches, and how often an individual may stay on a web site. Advertisers make use of these behaviors in order to select which advertisements they should display to certain groups of people. Many believe that this helps them deliver their online ads to the users who are most likely to be interested.
For example, companies who sell items such as shoes and clothes place ads on Facebook. Conducted research has revealed that these students are the top customers at clothing and shoe stores across the world. Behavioral date can also be combined with demographic and past purchase history in order to produce a higher degree of targeting.
Majority of web sites use a unique cookie to identify visitors and to track them throughout their web journey. This helps the page to decide on what specific content it should display. Behavioral targeting techniques can also be applied to any online material on the principle that it either improves the visitor experience or it benefits the web site in an ethical way.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
The question on everyone’s mind: how do advertisers know when and where to place their ads? Well, the answer lies in a technique known as behavioral targeting. Used by online publishers and promoters, the technique is used to increase the effectiveness of a campaign.
Behavioral targeting uses information collected on a person’s web browsing behavior. Certain activities include: the particular pages visited, performed searches, and how often an individual may stay on a web site. Advertisers make use of these behaviors in order to select which advertisements they should display to certain groups of people. Many believe that this helps them deliver their online ads to the users who are most likely to be interested.
For example, companies who sell items such as shoes and clothes place ads on Facebook. Conducted research has revealed that these students are the top customers at clothing and shoe stores across the world. Behavioral date can also be combined with demographic and past purchase history in order to produce a higher degree of targeting.
Majority of web sites use a unique cookie to identify visitors and to track them throughout their web journey. This helps the page to decide on what specific content it should display. Behavioral targeting techniques can also be applied to any online material on the principle that it either improves the visitor experience or it benefits the web site in an ethical way.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Wednesday, August 5, 2009
Competitive Content
When you have decided to begin working on the written content of your web site, your audience is your customer or potential customer. Every word that is written should be for the customer. Your business should carefully consider what type of information and topics would be beneficial to the audience in order to attract them.
Once you have done thorough research and determined what is most interesting to your target market, it is best to start actually writing the contents of your site. While some businesses choose to write their own content, some prefer to hire a professional writer.
You should be attentive to the different elements of web site content because some are more effective than others. Certain types both attract more return visitors and please search engines. Content that is frequently updated and changed around helps to accomplish this.
Updating your content as often as possible is beneficial for your site’s success. It is not a good idea to just create content for content’s sake. Try to add at least one page of new subject matter per week. Doing so will keep your site in the minds of your visitors. Not updating regularly will more than likely make it harder for them to even remember your page name!
When you are writing the content for a site, there are some rules on how it is best written for the Web. Words tend to be viewed differently on a screen than those on a page. If it is possible, you should allow your visitors to interact with the words provided. So, include links and other interactive elements in your text.
Additional guidelines to follow when creating web site content:
· Make sure any content is contextually relevant
· Use original content
· Use proper spelling and grammar
· Try to use short sentences (10 words or less)
· Use short paragraphs
· Take advantage of keywords and phrases (SEO)
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Once you have done thorough research and determined what is most interesting to your target market, it is best to start actually writing the contents of your site. While some businesses choose to write their own content, some prefer to hire a professional writer.
You should be attentive to the different elements of web site content because some are more effective than others. Certain types both attract more return visitors and please search engines. Content that is frequently updated and changed around helps to accomplish this.
Updating your content as often as possible is beneficial for your site’s success. It is not a good idea to just create content for content’s sake. Try to add at least one page of new subject matter per week. Doing so will keep your site in the minds of your visitors. Not updating regularly will more than likely make it harder for them to even remember your page name!
When you are writing the content for a site, there are some rules on how it is best written for the Web. Words tend to be viewed differently on a screen than those on a page. If it is possible, you should allow your visitors to interact with the words provided. So, include links and other interactive elements in your text.
Additional guidelines to follow when creating web site content:
· Make sure any content is contextually relevant
· Use original content
· Use proper spelling and grammar
· Try to use short sentences (10 words or less)
· Use short paragraphs
· Take advantage of keywords and phrases (SEO)
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Tuesday, August 4, 2009
Let It Speak For You: Domain Name
The name of your website is just as important as many of the other Search Engine Optimization elements which you have to concentrate on. Choosing an appropriate domain name is essential to the success of any business’s website. If anyone advises you otherwise, they have no idea what they’re talking about.
The question of what to name a site is always a challenge. Most companies think in terms of their name, personal name, or a word or phrase that has meaning for them. Many fail to realize that such names may not work for the site’s SEO. The name probably has nothing to do at all with the site nor does it present any benefit to its target audience.
A great test to use when trying to decide on an appropriate domain name is by using your favorite search engine. For example, type in a topic, such as “Charlotte Web Design”. Once your search engine results are returned, evaluate the top six results. Most of the time, web sites which contain those words will be placed in the top slots. Placing those keywords in your domain name usually improves your site ranking.
Domain names are relatively inexpensive these days, so there is no excuse for not having one. Purchasing one will help build your company’s brand and unique identity. You can promote your own website instead of someone else’s because you are hosting your own site. This will help to increase traffic from potential customers.
Additional Domain Name Tips
· Create a short domain name
· Domain name should be easy to remember
· Relate it to your business
· Avoid similarities to other domain names
· .com is the best
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
The question of what to name a site is always a challenge. Most companies think in terms of their name, personal name, or a word or phrase that has meaning for them. Many fail to realize that such names may not work for the site’s SEO. The name probably has nothing to do at all with the site nor does it present any benefit to its target audience.
A great test to use when trying to decide on an appropriate domain name is by using your favorite search engine. For example, type in a topic, such as “Charlotte Web Design”. Once your search engine results are returned, evaluate the top six results. Most of the time, web sites which contain those words will be placed in the top slots. Placing those keywords in your domain name usually improves your site ranking.
Domain names are relatively inexpensive these days, so there is no excuse for not having one. Purchasing one will help build your company’s brand and unique identity. You can promote your own website instead of someone else’s because you are hosting your own site. This will help to increase traffic from potential customers.
Additional Domain Name Tips
· Create a short domain name
· Domain name should be easy to remember
· Relate it to your business
· Avoid similarities to other domain names
· .com is the best
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Monday, August 3, 2009
Keep It Fresh: Site Updates & Changes
There are many things that can affect the way you or your company’s web site gains ranking within search engines. Dealing with updates and site changes can be very complex and time-consuming, so it is best to have a great SEO strategy. Your initial plan will eventually change over time and as a result you should always be prepared.
As your company grows so should your web page. Updates and changes should be frequent. Making those much needed adjustments will help you reach a high ranking. Modifications usually include: content updates, changes to site structure, and design tuning. When a site is amended, small details are sometimes overlooked. Links can be broken, tags may be changed, and keywords come up missing. When this occurs, a reduced ranking is usually the result.
Site crawlers are aware of site updates and changes. From your links to your tags, they take every aspect into consideration when tallying your pages final score. Take the time out to pay close attention to all of the details included in a successful SEO plan.
4 Easy Ways to Update Your Site
1. Interview an expert
2. Add a FAQ section
3. Post a few case studies
4. Publish testimonials
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
As your company grows so should your web page. Updates and changes should be frequent. Making those much needed adjustments will help you reach a high ranking. Modifications usually include: content updates, changes to site structure, and design tuning. When a site is amended, small details are sometimes overlooked. Links can be broken, tags may be changed, and keywords come up missing. When this occurs, a reduced ranking is usually the result.
Site crawlers are aware of site updates and changes. From your links to your tags, they take every aspect into consideration when tallying your pages final score. Take the time out to pay close attention to all of the details included in a successful SEO plan.
4 Easy Ways to Update Your Site
1. Interview an expert
2. Add a FAQ section
3. Post a few case studies
4. Publish testimonials
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
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