Tuesday, August 4, 2009

Let It Speak For You: Domain Name

The name of your website is just as important as many of the other Search Engine Optimization elements which you have to concentrate on. Choosing an appropriate domain name is essential to the success of any business’s website. If anyone advises you otherwise, they have no idea what they’re talking about.

The question of what to name a site is always a challenge. Most companies think in terms of their name, personal name, or a word or phrase that has meaning for them. Many fail to realize that such names may not work for the site’s SEO. The name probably has nothing to do at all with the site nor does it present any benefit to its target audience.

A great test to use when trying to decide on an appropriate domain name is by using your favorite search engine. For example, type in a topic, such as “Charlotte Web Design”. Once your search engine results are returned, evaluate the top six results. Most of the time, web sites which contain those words will be placed in the top slots. Placing those keywords in your domain name usually improves your site ranking.

Domain names are relatively inexpensive these days, so there is no excuse for not having one. Purchasing one will help build your company’s brand and unique identity. You can promote your own website instead of someone else’s because you are hosting your own site. This will help to increase traffic from potential customers.

Additional Domain Name Tips
· Create a short domain name
· Domain name should be easy to remember
· Relate it to your business
· Avoid similarities to other domain names
· .com is the best

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.

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