The entry and exit pages are the first and last impressions that a visitor receives from a company or entrepreneur’s website. It is very critical to understand that an entry page isn’t automatically the home page of a website. It can typically be any other page where a user lands – either by going through a search engine, clicking on a link from another site or online material, or by bookmarking or typing directly into the address bar of a browser.
In Search Engine Optimization, entry pages are important because they are the very first pages users see as they visit a website. A typical website consists of several smaller connected sites. It has a central point along with different topics. For example, say you are a book store. You would have hubs (central points) within your sites for fiction, non-fiction, African-America literature, children novels, etc. Each individual hub will have a main page – which will more than likely be your entry page for that section. The additional pages will all lead from that central page to other pages containing content of relevance.
Distinguishing between which pages are likely entry pages will help with optimization for search engine crawlers. When you add additional entry pages that dig deeper into your web structure, you will increase the number of times you can potentially end up with high search engine rankings.
Entry pages are very significant in the structure of a website. You should monitor those pages by using a website analytics program to guarantee that they are working correctly. A great program is Google Analytics.
Exit pages are those from which viewers leave a website either by clicking through an exit link, choosing a bookmark, or simply by typing a different web address into their browse address bar. An exit pages purpose includes: to drive users from their entry pages to a preferred exit page (also defined as the path that visitors travel through your site).
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