Competitive Content

When you have decided to begin working on the written content of your web site, your audience is your customer or potential customer. Every word that is written should be for the customer. Your business should carefully consider what type of information and topics would be beneficial to the audience in order to attract them.

Once you have done thorough research and determined what is most interesting to your target market, it is best to start actually writing the contents of your site. While some businesses choose to write their own content, some prefer to hire a professional writer.
You should be attentive to the different elements of web site content because some are more effective than others. Certain types both attract more return visitors and please search engines. Content that is frequently updated and changed around helps to accomplish this.

Updating your content as often as possible is beneficial for your site’s success. It is not a good idea to just create content for content’s sake. Try to add at least one page of new subject matter per week. Doing so will keep your site in the minds of your visitors. Not updating regularly will more than likely make it harder for them to even remember your page name!

When you are writing the content for a site, there are some rules on how it is best written for the Web. Words tend to be viewed differently on a screen than those on a page. If it is possible, you should allow your visitors to interact with the words provided. So, include links and other interactive elements in your text.

Additional guidelines to follow when creating web site content:
· Make sure any content is contextually relevant
· Use original content
· Use proper spelling and grammar
· Try to use short sentences (10 words or less)
· Use short paragraphs
· Take advantage of keywords and phrases (SEO)

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.