Wednesday, August 26, 2009

Graphics & Search Engines

Besides frames, scripts, and tables – search engines also have trouble with graphics. From the search engine’s point of view, the only thing that is of any importance on website is the written content (text). Graphics and illustrations are all ignored. A web designer may create a stunning page that appeals to the visitors, but search engines won’t see a bit of it.

When designing a website, consider the importance of matching with content because it is the text-based content that search engines see and use to rank a site. One way to increase the success of graphics it is always good to provide a descriptive tag. The tag should include a site’s keywords and phrases for every graphic on the page. This way search engines will find it possible to read and index information regarding the written content.

Many websites make use of image maps as well as graphics. Image maps also present a problem for search engines. As stated before, the search engine crawlers will not be able to view links which are recognized via an image map and therefore will not be able to locate and index a site’s other pages.

Another valuable consideration is to create a site map (overview of the navigational structure of your website or a file that lists all of the URLs for a website). Submitting a site map to each search engine along with the main page helps to ensure that the engines will be able to locate every page on a website.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com

No comments:

Post a Comment