Web site designers and their clients should always be attentive of the effects of redirect pages on their search engine rakings. The type of redirect that you make use of can have an effect on how your site is treated by the specific search engines. A redirect page is defined as sending your online visitors to another page for any given purpose. There are two types of redirect pages: permanent and temporary. The one a web designer decides to use has crucial implications for the site ranking.
The most common redirect pages include:
· 404 Error Pages: A 404 error page is used to redirect visitors to a page that displays an error message. The message is usually, “This page is no longer available. Please check the URL and try again or use the refresh button on your browser.”
· 302 Redirect: A 302 redirect is classified as a temporary redirect page. This page is displayed to users as they are redirected from one web site to another. The original page is usually temporary unavailable.
· 301 Redirect: A 301 redirect is categorized as a permanent redirect page. This type of page appears when users are redirected from one site to another. The original page that is no longer accessible will be removed within a few weeks or days when 301 redirects are used.
Some web site designers try to create custom redirect pages as a way to improve the SEO on their web sites. Unfortunately, doing so does not always work that way it should. If search engine crawlers are not able to read important information correctly, this could affect the search engine rankings in a negative way.
So, it is best to use redirect pages in the manner in which they are intended. Using them in any other way can jeopardize your search engine rankings.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
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