Tuesday, August 25, 2009

Gain Their Trust: Privacy Policy

Before you begin to attract new visitors to your newly designed website, you need to first earn their trust. Very few people are willing to give you their name and email address for promotional purposes if they think you might abuse their information. To lessen these types of concerns and to make your users feel more comfortable providing you with their information, it is very important that a company develops a privacy policy.

A privacy policy is a legal document that discloses how a party retains, processes, discloses, and purges customer's data. The exact contents of a privacy policy will depend upon the applicable law.

Majority of privacy policies are located at the bottom of a website. It should always be displayed in a prominent location where visitors can easily find it.

When preparing a privacy policy, it is best to make sure that viewers know exactly what type of information is being collected about them and precisely this information is being used. It is also good to mention that you respect each user’s right to privacy and will agree with and abide by anti-spam laws.

A good way to begin crafting your own policy is to first take a look at other sites. Additional help in putting one together is available at http://www.privacyaffliates.com.

Example of a Privacy Policy:

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect:

This notice applies to all information collected or submitted on the [company name] website. On some pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are:

Name Address Email address Phone number Credit/Debit Card Information
On some pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address. In this circumstance, the types of personal information collected are:
Name Address Phone Number

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com

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