Small businesses and entrepreneurs are eager to reach their target markets for various reasons. In addition to getting a site listed in search engine indexes, it is also valuable for a business to turn up in the local-search results.
A lot of times, a business may appear within local-search results even if the actual business does not submit any information. Major search engines pull data from various sources, so a business’s information may find its way into the results from, for example, Yellow Pages data.
On the other hand, Yahoo, Google, and MSN/Live Search allow businesses to submit information about directly to their local search engines, doing so increases the possibility of being found during a local search and escalating the amount of information that is viewed. Search engines hunt through local search indexes and through the normal webpage index.
The type of information you provide depends on which system you’re submitting to. Below is a list of the typical elements submitted to a local-search engine:
· Phone and fax numbers
· Street address
· Link to your company website
· Description of company
· Payment methods accepted by your company
· Operating hours
· Year of establishment
· Languages spoken by company
· Brands which are sold by you
In most search engines, once you have entered your company’s information, you will be sent a letter or postcard containing a verification code. You are to log back in to the system and enter the code, then your information is accepted.
The Big Four Go Local
· Yahoo Local Listings – http://listings.local.yahoo.com
· Google Local Search – http://www.google.com/local/add/
· MSN Local Search – https://llc.local.live.com/BusinessSearch.aspx
· Ask Local – http://city.ask.com/
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
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