Zeroing in on visitors is perhaps one of the most meaningful website statistics. A visit is defined as a collection of hits and page views that relate to a specific person who requested files from a website. When counting visits, you are counting the number of people who stopped by your page.
Webmasters should always take into account all visits to the website during a specific period of time, such as the 15-minute time slice. It is important to ask yourself many questions when evaluating the number of visitors to a site. The answers to these questions will assist in understanding who is visiting your site and why.
The main questions you should ask are:
· What was the total number of visitors for this time period?
· What was the length of the average visit?
· What was the average duration of a page view?
· What was the average number of page views per visitor?
· What was the average number of hits per visitor?
· What domain classes and geographic areas are represented?
After you have tallied the answers to the above questions, now you can answer the all-important questions as to why and who is visiting your website. Below is a list of vital information that can help you make sense out of the stats discussed so far. They are meant to get you started thinking about how you can use these stats to promote your website and to make it a better place to visit.
· Visitor count: How many people are visiting? Used to gauge true popularity of a site.
· Length of the average visit: Indicator of if people are actually reading pages on a site or simply browsing.
· Average duration of page view: Another indicator of is people are browsing or in fact reading the content. Ask yourself, “are my pages highly textual, highly graphical, or both?”
· Average number of views per visitor: The more pages people view, the more interested they are in your site.
· Average number of hits per visitor: Eventually, you can use this information to estimate the number of visitors.
· Domain classes and geographic areas: Indicates where your visitors live and work – which is good information to have if you want to attract advertisers.
· Busiest hours of the day: The time of the day when most people visit a site. This can help you plan daily updates, promotion campaigns, and advertising.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
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