Within search engine optimization, page titles are one of the most critical elements. When examining a site, which is done by search engine crawlers, the first part that it looks at is the page titles. When your web site is ranked in search results, titles on pages are again one of the top elements measured. Therefore, when a web designer and copywriter are constructing content for a site, they need to create good page titles.
Here are some of the key factors to take into account when creating your page titles:
· Try not to use your company name in the page title. A better alternative is to use a descriptive keyword or phrase. Using keywords will help to explain exactly what is on the page. It also helps guarantee that your search engine rankings are precise.
· Make an effort to keep titles to 50 characters or less, including spaces. Certain search engines will only index up to 50 characters while others might index up to 150. Yet, sustaining shorter page titles will keep you in search engine results.
· Do not repeat phrases and keywords in your title tags. Repetition may come across as SEO spam when a search engine crawler is examining a site, so avoid repeating certain words if possible. Never duplicate keywords in order to obtain a crawler’s attention. Doing so could result in your site being excluded from search engine listing.
· It is best to consider using special characters in the beginning and end of your title to increase notice ability. Characters such as, parentheses (( )), arrows (<< >>), and asterisks (****) often help to catch a viewer’s attention to your title page.
If your page titles are not tagged properly, chances are you should not even use them. Take the time out to ensure that your titles are short, descriptive, and tagged into your web page coding. By using title tags, you are increasing the likelihood of ranking high in search engine results.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
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