The entry and exit pages are the first and last impressions that a visitor receives from a company or entrepreneur’s website. It is very critical to understand that an entry page isn’t automatically the home page of a website. It can typically be any other page where a user lands – either by going through a search engine, clicking on a link from another site or online material, or by bookmarking or typing directly into the address bar of a browser.
In Search Engine Optimization, entry pages are important because they are the very first pages users see as they visit a website. A typical website consists of several smaller connected sites. It has a central point along with different topics. For example, say you are a book store. You would have hubs (central points) within your sites for fiction, non-fiction, African-America literature, children novels, etc. Each individual hub will have a main page – which will more than likely be your entry page for that section. The additional pages will all lead from that central page to other pages containing content of relevance.
Distinguishing between which pages are likely entry pages will help with optimization for search engine crawlers. When you add additional entry pages that dig deeper into your web structure, you will increase the number of times you can potentially end up with high search engine rankings.
Entry pages are very significant in the structure of a website. You should monitor those pages by using a website analytics program to guarantee that they are working correctly. A great program is Google Analytics.
Exit pages are those from which viewers leave a website either by clicking through an exit link, choosing a bookmark, or simply by typing a different web address into their browse address bar. An exit pages purpose includes: to drive users from their entry pages to a preferred exit page (also defined as the path that visitors travel through your site).
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at http://www.codank.com/
Friday, August 21, 2009
Thursday, August 20, 2009
Competitive Analysis
Before beginning your SEO efforts, you should do a thorough competitive analysis. Analyzing your competition should be at the very top of your to-do list, along with tagging for your web site and keyword analysis. Essentially, as a small business or entrepreneur you should probably do a competitive analysis even before you begin tagging your site.
Analyzing your sites conversions, web statistics, and other elements as well as your competitors is an ongoing process. Similar to your web site, your competitors will also change over time. They may learn how to reach a certain search engine better or even approach their customers faster enough to stay ahead of you. Whatever the case may be, you should always take the time to analyze what they are doing.
When going through the analysis method, it is very important to keep in mind that you should not only look out for your direct competitors but also ones who are indirect. It is best to look at those competitors who are ahead of you in search engine rankings, even if they’re offerings are unlike yours.
A competitive analysis should cover the following:
Page titles: Is the sites page titles consistent? What keywords do they use, if any at all? How competition uses page titles should give you an indication of what you’re doing right or wrong with your own site.
Page saturation: Are their pages indexed? Look to see what you should include or exclude on your site pages.
Site rankings: Where in the SERPs is the competitor’s site ranked? Make note of the top three to five sites.
Meta data: Look at what meta data your competitors are including. How is it worded? You can access the source code of a site by selecting Source from the View menu on your web browser.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Analyzing your sites conversions, web statistics, and other elements as well as your competitors is an ongoing process. Similar to your web site, your competitors will also change over time. They may learn how to reach a certain search engine better or even approach their customers faster enough to stay ahead of you. Whatever the case may be, you should always take the time to analyze what they are doing.
When going through the analysis method, it is very important to keep in mind that you should not only look out for your direct competitors but also ones who are indirect. It is best to look at those competitors who are ahead of you in search engine rankings, even if they’re offerings are unlike yours.
A competitive analysis should cover the following:
Page titles: Is the sites page titles consistent? What keywords do they use, if any at all? How competition uses page titles should give you an indication of what you’re doing right or wrong with your own site.
Page saturation: Are their pages indexed? Look to see what you should include or exclude on your site pages.
Site rankings: Where in the SERPs is the competitor’s site ranked? Make note of the top three to five sites.
Meta data: Look at what meta data your competitors are including. How is it worded? You can access the source code of a site by selecting Source from the View menu on your web browser.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Wednesday, August 19, 2009
Give In Carefully: Submission Tools
Small businesses and entrepreneurs should know that getting their web sites included in search engines and directories is not as easy as they may think. It takes a lot of time and patience, and if you do not follow all of the directions and guidelines, you run the chance of being rejected from being listed. To help alleviate the process, a set of software tools – submission tools – has become known in the Search Engine Optimization market.
Submission tools are automated software programs and applications that remember the repetitive information that is required to get a website listed in a directory or search engine.
One of the major issues when dealing with submission tools is that they may try to scam website designers. They do this by agreeing to submit a site to thousands of search engines and directories for one low fee. The problem with that statement is that most of those search engines are either nonexistent or worthless to a company’s website.
It is best to look carefully at the claims the website submission tools are making. Then apply the golden rule, “If it sounds too good to be true, it probably is.” Try to ask for a list of the directories and search engines which the tool will submit your site to. Once you have received the list, be sure to do a thorough research of each site before you actually invest in the program.
There are two types of submission tools: deep submission tools and multi-submission tools. Deep submission tools are those pages that are several levels down in the structure of a website. Frequently, these types of sites are missed by search engine crawlers. They are sometimes not even considered important, but isn’t always the case. Multi-submission tools submit a website to multiple search engines and directories. They help to ease the problem of getting a site listed. Rather than repeatedly going through the same process, multi-submission tools do the work for you.
Unluckily, it is impossible to know which submission tool is best to use. A small business or entrepreneur should consult with other program users before utilizing it. Because there are so many submission tools available, a company is bound to find the perfect one for their website.
Reasons to invest in a submission tool:
· Improve your ranking
· Save time
· More traffic to website
· Creates more backlinks
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Submission tools are automated software programs and applications that remember the repetitive information that is required to get a website listed in a directory or search engine.
One of the major issues when dealing with submission tools is that they may try to scam website designers. They do this by agreeing to submit a site to thousands of search engines and directories for one low fee. The problem with that statement is that most of those search engines are either nonexistent or worthless to a company’s website.
It is best to look carefully at the claims the website submission tools are making. Then apply the golden rule, “If it sounds too good to be true, it probably is.” Try to ask for a list of the directories and search engines which the tool will submit your site to. Once you have received the list, be sure to do a thorough research of each site before you actually invest in the program.
There are two types of submission tools: deep submission tools and multi-submission tools. Deep submission tools are those pages that are several levels down in the structure of a website. Frequently, these types of sites are missed by search engine crawlers. They are sometimes not even considered important, but isn’t always the case. Multi-submission tools submit a website to multiple search engines and directories. They help to ease the problem of getting a site listed. Rather than repeatedly going through the same process, multi-submission tools do the work for you.
Unluckily, it is impossible to know which submission tool is best to use. A small business or entrepreneur should consult with other program users before utilizing it. Because there are so many submission tools available, a company is bound to find the perfect one for their website.
Reasons to invest in a submission tool:
· Improve your ranking
· Save time
· More traffic to website
· Creates more backlinks
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Tuesday, August 18, 2009
I May Not Always Be a Penalty
It is common for people to disagree as to whether or not search engines should penalize companies that do not follow their specific guidelines and regulations. If you hunt around on the Internet, you will also find that majority of search engines won’t even admit to the actual penalties that decrease your web site ranking. They only admit to that gets a page delisted from the search engine. However, both happenings can occur, but possibly not for the same reasons.
There are several reasons a search engine might delist your web site from its index. Keyword stuffing, cloaking, linking schemes, even over optimization – are all ways to potentially cause you to be delisted.
When your web site is delisted, it is possible to get re-listed. It’s best to correct the errors and then give search engine crawlers a chance to recrawl your site. Once this is done, you will be added back into the index. But, it may take a few months to see the results.
On the other hand, you may find yourself simply losing a higher ranking rather than actually being delisted. This is probably not the effect of a penalty from the search engine. This drop in ranking could because there is a problem with your site or web server.
Here are a few reasons why your ranking may fall:
· Broken or spammy links
· Another site is redesigned
· Server issues and hosting issues
· A search engine algorithm change
If you find your web site’s ranking decrease, it is best to start investigating and fix the problem quickly. And if you have been delisted, again, handle the issue as soon as possible. Try not to let the same problem happen more than once. More importantly, learn how to stay on a search engine’s good side!
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
There are several reasons a search engine might delist your web site from its index. Keyword stuffing, cloaking, linking schemes, even over optimization – are all ways to potentially cause you to be delisted.
When your web site is delisted, it is possible to get re-listed. It’s best to correct the errors and then give search engine crawlers a chance to recrawl your site. Once this is done, you will be added back into the index. But, it may take a few months to see the results.
On the other hand, you may find yourself simply losing a higher ranking rather than actually being delisted. This is probably not the effect of a penalty from the search engine. This drop in ranking could because there is a problem with your site or web server.
Here are a few reasons why your ranking may fall:
· Broken or spammy links
· Another site is redesigned
· Server issues and hosting issues
· A search engine algorithm change
If you find your web site’s ranking decrease, it is best to start investigating and fix the problem quickly. And if you have been delisted, again, handle the issue as soon as possible. Try not to let the same problem happen more than once. More importantly, learn how to stay on a search engine’s good side!
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Monday, August 17, 2009
Powerful Not Weak: Page Titles
Within search engine optimization, page titles are one of the most critical elements. When examining a site, which is done by search engine crawlers, the first part that it looks at is the page titles. When your web site is ranked in search results, titles on pages are again one of the top elements measured. Therefore, when a web designer and copywriter are constructing content for a site, they need to create good page titles.
Here are some of the key factors to take into account when creating your page titles:
· Try not to use your company name in the page title. A better alternative is to use a descriptive keyword or phrase. Using keywords will help to explain exactly what is on the page. It also helps guarantee that your search engine rankings are precise.
· Make an effort to keep titles to 50 characters or less, including spaces. Certain search engines will only index up to 50 characters while others might index up to 150. Yet, sustaining shorter page titles will keep you in search engine results.
· Do not repeat phrases and keywords in your title tags. Repetition may come across as SEO spam when a search engine crawler is examining a site, so avoid repeating certain words if possible. Never duplicate keywords in order to obtain a crawler’s attention. Doing so could result in your site being excluded from search engine listing.
· It is best to consider using special characters in the beginning and end of your title to increase notice ability. Characters such as, parentheses (( )), arrows (<< >>), and asterisks (****) often help to catch a viewer’s attention to your title page.
If your page titles are not tagged properly, chances are you should not even use them. Take the time out to ensure that your titles are short, descriptive, and tagged into your web page coding. By using title tags, you are increasing the likelihood of ranking high in search engine results.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Here are some of the key factors to take into account when creating your page titles:
· Try not to use your company name in the page title. A better alternative is to use a descriptive keyword or phrase. Using keywords will help to explain exactly what is on the page. It also helps guarantee that your search engine rankings are precise.
· Make an effort to keep titles to 50 characters or less, including spaces. Certain search engines will only index up to 50 characters while others might index up to 150. Yet, sustaining shorter page titles will keep you in search engine results.
· Do not repeat phrases and keywords in your title tags. Repetition may come across as SEO spam when a search engine crawler is examining a site, so avoid repeating certain words if possible. Never duplicate keywords in order to obtain a crawler’s attention. Doing so could result in your site being excluded from search engine listing.
· It is best to consider using special characters in the beginning and end of your title to increase notice ability. Characters such as, parentheses (( )), arrows (<< >>), and asterisks (****) often help to catch a viewer’s attention to your title page.
If your page titles are not tagged properly, chances are you should not even use them. Take the time out to ensure that your titles are short, descriptive, and tagged into your web page coding. By using title tags, you are increasing the likelihood of ranking high in search engine results.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Friday, August 14, 2009
Redirect Pages
Web site designers and their clients should always be attentive of the effects of redirect pages on their search engine rakings. The type of redirect that you make use of can have an effect on how your site is treated by the specific search engines. A redirect page is defined as sending your online visitors to another page for any given purpose. There are two types of redirect pages: permanent and temporary. The one a web designer decides to use has crucial implications for the site ranking.
The most common redirect pages include:
· 404 Error Pages: A 404 error page is used to redirect visitors to a page that displays an error message. The message is usually, “This page is no longer available. Please check the URL and try again or use the refresh button on your browser.”
· 302 Redirect: A 302 redirect is classified as a temporary redirect page. This page is displayed to users as they are redirected from one web site to another. The original page is usually temporary unavailable.
· 301 Redirect: A 301 redirect is categorized as a permanent redirect page. This type of page appears when users are redirected from one site to another. The original page that is no longer accessible will be removed within a few weeks or days when 301 redirects are used.
Some web site designers try to create custom redirect pages as a way to improve the SEO on their web sites. Unfortunately, doing so does not always work that way it should. If search engine crawlers are not able to read important information correctly, this could affect the search engine rankings in a negative way.
So, it is best to use redirect pages in the manner in which they are intended. Using them in any other way can jeopardize your search engine rankings.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
The most common redirect pages include:
· 404 Error Pages: A 404 error page is used to redirect visitors to a page that displays an error message. The message is usually, “This page is no longer available. Please check the URL and try again or use the refresh button on your browser.”
· 302 Redirect: A 302 redirect is classified as a temporary redirect page. This page is displayed to users as they are redirected from one web site to another. The original page is usually temporary unavailable.
· 301 Redirect: A 301 redirect is categorized as a permanent redirect page. This type of page appears when users are redirected from one site to another. The original page that is no longer accessible will be removed within a few weeks or days when 301 redirects are used.
Some web site designers try to create custom redirect pages as a way to improve the SEO on their web sites. Unfortunately, doing so does not always work that way it should. If search engine crawlers are not able to read important information correctly, this could affect the search engine rankings in a negative way.
So, it is best to use redirect pages in the manner in which they are intended. Using them in any other way can jeopardize your search engine rankings.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com
Wednesday, August 12, 2009
CMS vs.SEO
How a content management system will affect Search Engine Optimization efforts is a big concern of many web site designers. Previously, content managements system applications often published content with lengthy, complicated URLs or created numerous copies. As a result, search engines often rejected the URLs and ranked them lower than normal. Today, CMS applications are a lot more SEO friendly.
Search Engine Optimization has grown into a large part of owning any kind of web page. Even entrepreneurs and everyday individuals are now considering how they are going to get their web sites to receive high rankings within search engines. These persons are seeking more and more technological assistance, which includes SEO help.
In the present day, majority of content management system applications are intended to improve a company or individual’s Search Engine Optimization rather than to deter it. It is still an aspect anyone should think about when looking for a CMS. You should ask specific questions such as, “How does the software or application help with my SEO?” and “What specific parts of the application or software will help to advance my SEO efforts?”
When looking into a CMS application, you should always take into account the structure with which it will help you develop your content. This is important because a CMS is designed to uphold your content in an orderly manner. It can also help to set your content strategy and your web site structure.
There are six main categories of CMS, with their respective domains of use:
Enterprise CMS (ECMS)
Web CMS (WCMS)
Document management system (DMS)
Mobile CMS
Component CMS
Media content management system
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Search Engine Optimization has grown into a large part of owning any kind of web page. Even entrepreneurs and everyday individuals are now considering how they are going to get their web sites to receive high rankings within search engines. These persons are seeking more and more technological assistance, which includes SEO help.
In the present day, majority of content management system applications are intended to improve a company or individual’s Search Engine Optimization rather than to deter it. It is still an aspect anyone should think about when looking for a CMS. You should ask specific questions such as, “How does the software or application help with my SEO?” and “What specific parts of the application or software will help to advance my SEO efforts?”
When looking into a CMS application, you should always take into account the structure with which it will help you develop your content. This is important because a CMS is designed to uphold your content in an orderly manner. It can also help to set your content strategy and your web site structure.
There are six main categories of CMS, with their respective domains of use:
Enterprise CMS (ECMS)
Web CMS (WCMS)
Document management system (DMS)
Mobile CMS
Component CMS
Media content management system
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
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