Depending on what specific needs a company may have will determine whether free or paid directory listings will help their success. This is a very common debate between Search Engine Optimization (SEO) professionals for some time now. There was worry about free website hosting versus paid web hosting, and fuss over free e-mail versus paid.
Available Free Directories
Dmoz.com
Pegsausdirectory.com
Somuch.com
Webworldindex.com
Linkcentre.com
Available Paid Directories
Yahoo Directory
Business.com
Best of the Web (BOTW)
GoGuides.org
Aviva Directory
A directory specializes in linking to other websites and categorizing those links. Directories are not classified as search engines and do not display lists of web pages based on keywords. Instead, it lists websites by category and subcategory.
Many believe that free directories have a higher advantage and equate to better quality sites over paid directories. In actuality, a lot of free directories are very strict about the listings that are included in their results. Paid directories can be just as negligent about the review process as any other directory.
Major Online Directories Available to Businesses
Yahoo Directory – dir.yahoo.com
SearchSight – www.searchsight.com
Open Directory Project – www.dmoz.org
Google Directory – directory.google.com
Whether you use paid or free directory listings should not depend on cost alone. What matters the most is how relevant the directory is to your website. The next consideration should be the quality of the sites that are listed in the directory. If the chosen directory is full of outdated sites, spam sites, or mis-categorized sites, it’s probably not the best choice of places to list your website.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Friday, January 29, 2010
Thursday, January 28, 2010
Pay Attention to Idle Pages
Websites that have been around for awhile tend to lose their online appeal. Over a period of time, a company should know which pages attract the most visitors and which pages have the least visitors. First thought is to delete the unused pages or to simply stop updated them, but this is not always the best alternative. Instead of removing or neglecting these idle pages, it is best to make sure that other popular pages have clear road signs that tell visitors what the unused ones are all about. Also, think about merging the information on idle pages with information from another page.
Techniques to Gain More Visitors to Idle Pages
Get your site indexed in search engines and online directories
Create an opt-in list through email marketing
Posts articles online (Article Marketing)
Pay-Per-Click
Be Patient – continue to apply different methods in order to see results!
A company should update a website’s content as often as possible in order for a page’s success. Do not write content just for the sake of writing content. It is best to add at least one paragraph of new subject matter every week to the idle pages. Doing so will show visitors that you are staying current and take pride in providing them with information. Not updating regularly will more than likely make it harder for them to even remember your page name.
If possible, companies should allow their visitors to interact with the words provided. So, include links and other interactive elements in text for idle pages.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Techniques to Gain More Visitors to Idle Pages
Get your site indexed in search engines and online directories
Create an opt-in list through email marketing
Posts articles online (Article Marketing)
Pay-Per-Click
Be Patient – continue to apply different methods in order to see results!
A company should update a website’s content as often as possible in order for a page’s success. Do not write content just for the sake of writing content. It is best to add at least one paragraph of new subject matter every week to the idle pages. Doing so will show visitors that you are staying current and take pride in providing them with information. Not updating regularly will more than likely make it harder for them to even remember your page name.
If possible, companies should allow their visitors to interact with the words provided. So, include links and other interactive elements in text for idle pages.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Wednesday, January 27, 2010
Blog Platforms 101
Blogs are very important when dealing with Search Engine Optimization. They are highly effective tools in which can enhance SEO strategies in a variety of ways over a long period of time. A company should consider working with bloggers as well as maintaining a few blogs their selves.
Search Engine Optimization is defined as the process of improving the volume or quality of traffic to a web site from search engines via natural or un-paid search results.
According to Search Engine Optimization professionals, blog platforms are built for search. Even though names, written content, tags, and links are all vital, these blog platforms have lots of optimization advantages baked into them from the start.
Many commercial websites are beginning to take advantage of available blog platforms rather than building their own web properties – which are content management platforms.
In essence, all blogging software packages are simple content management systems (CMS).
Below are a few comparisons between blogs and a content management system:
URL structures are more simple and search-friendly
Most blogs are frequently updated
Blog posts are usually text-rich and link-rich
Blogs contain minimum HTML code to trip up search engine spiders and crawlers
Blogs naturally encourage linking
Blog platform make it easy to add new pages
Following are some ways in which blogs should be part of a company’s Search Engine Optimization strategy (provided by The Truth about Search Engine Optimization by Rebecca Lieb):
Inbound links
Internal links
RSS (Rich Site Summary)
Frequent Updates
Keywords
Structured Content
Community
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Search Engine Optimization is defined as the process of improving the volume or quality of traffic to a web site from search engines via natural or un-paid search results.
According to Search Engine Optimization professionals, blog platforms are built for search. Even though names, written content, tags, and links are all vital, these blog platforms have lots of optimization advantages baked into them from the start.
Many commercial websites are beginning to take advantage of available blog platforms rather than building their own web properties – which are content management platforms.
In essence, all blogging software packages are simple content management systems (CMS).
Below are a few comparisons between blogs and a content management system:
URL structures are more simple and search-friendly
Most blogs are frequently updated
Blog posts are usually text-rich and link-rich
Blogs contain minimum HTML code to trip up search engine spiders and crawlers
Blogs naturally encourage linking
Blog platform make it easy to add new pages
Following are some ways in which blogs should be part of a company’s Search Engine Optimization strategy (provided by The Truth about Search Engine Optimization by Rebecca Lieb):
Inbound links
Internal links
RSS (Rich Site Summary)
Frequent Updates
Keywords
Structured Content
Community
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Tuesday, January 26, 2010
MSN/Live Search SEO Tips
MSN/Live Search is one of the top search engines on the World Wide Web, as well as Google and Yahoo. These are the major search engines in which most websites strive to reach. They tend to put a lot of time and energy in their Search Engine Optimization in order to receive high ranking results.
A search engine is defined as software that uses applications to collect information about websites. The information normally collected consists of phrases or keywords. These two are likely indicators of what is contained on the website, links into and out of the page, the URL, and the code that makes up a page. All of this information is then cataloged and stored into a database.
MSN/Live Search’s SEO Tips
How can I improve my search results?
Make sure that you spell search words correctly.
Use words that you would expect to find in the websites that you're looking for.
Search for exact phrases by placing the search words within quotation marks. For example "Charlotte Web Design".
Vary your search terms. A different word or phrase will return different search results.
Additional notes to be aware of:
Basic searches aren't case sensitive.
Common words, such as a, and, and they are ignored unless you use quotation marks around them. For example, "a" car "and" car, or "the" car.
If your search includes a date, type the name of the month instead of the calendar number.
You don't have to type the word AND between your search words. By default, all searches are AND (A search keyword that you can use to find results that contain all the search terms you specify) searches.
You can type up to 150 characters, including spaces, in the search box.
To view more information about optimizing pages for submission to MSN/Live Search, visit search.msn.com/docs
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
A search engine is defined as software that uses applications to collect information about websites. The information normally collected consists of phrases or keywords. These two are likely indicators of what is contained on the website, links into and out of the page, the URL, and the code that makes up a page. All of this information is then cataloged and stored into a database.
MSN/Live Search’s SEO Tips
How can I improve my search results?
Make sure that you spell search words correctly.
Use words that you would expect to find in the websites that you're looking for.
Search for exact phrases by placing the search words within quotation marks. For example "Charlotte Web Design".
Vary your search terms. A different word or phrase will return different search results.
Additional notes to be aware of:
Basic searches aren't case sensitive.
Common words, such as a, and, and they are ignored unless you use quotation marks around them. For example, "a" car "and" car, or "the" car.
If your search includes a date, type the name of the month instead of the calendar number.
You don't have to type the word AND between your search words. By default, all searches are AND (A search keyword that you can use to find results that contain all the search terms you specify) searches.
You can type up to 150 characters, including spaces, in the search box.
To view more information about optimizing pages for submission to MSN/Live Search, visit search.msn.com/docs
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Monday, January 25, 2010
Charlotte Web Design - Keyword Placement
Keyword placement is very vital during a business’ Search Engine Optimization endeavors. Where you decide to place selected keywords and phrases is going to depend on the market in which you are targeting and the search engine that will be ranking your pages.
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
CODANK Keyword Tips:
Create a keyword list
Combine and analyze the results
Pick your keywords and use them on your web site
Consult with a Search Engine Optimization specialist
Ask about keyword placement services
You should not use keywords repetitively for no apparent reason at all. For example, if you choose “Charlotte Web Design” for your phrase, do not do the following on your page:
Charlotte Web Design, Charlotte Web Design, Charlotte Web Design….and so on.
This is considered spam and can cost your page to be penalized and even banned from major search engines. There are also many tags within the HTML of your webpage that keywords can technically be used in. But, be careful because some search engines will penalize for keywords in certain tags as well.
As a general rule, keywords are typically placed within some or all of the following:
Title Tags
Description Tags
Keyword Tags
Heading Tags
Link Text
Alt Text
Site Maps
404 Pages
Domain Names
Page Names
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site is one of the biggest challenges of SEO. It is not something that you just jump into one day and then expect to be successful. It’s better to start off slow and build your way to greater success.
CODANK Keyword Tips:
Create a keyword list
Combine and analyze the results
Pick your keywords and use them on your web site
Consult with a Search Engine Optimization specialist
Ask about keyword placement services
You should not use keywords repetitively for no apparent reason at all. For example, if you choose “Charlotte Web Design” for your phrase, do not do the following on your page:
Charlotte Web Design, Charlotte Web Design, Charlotte Web Design….and so on.
This is considered spam and can cost your page to be penalized and even banned from major search engines. There are also many tags within the HTML of your webpage that keywords can technically be used in. But, be careful because some search engines will penalize for keywords in certain tags as well.
As a general rule, keywords are typically placed within some or all of the following:
Title Tags
Description Tags
Keyword Tags
Heading Tags
Link Text
Alt Text
Site Maps
404 Pages
Domain Names
Page Names
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Friday, January 22, 2010
Guerrilla Marketing 101
Competition, whether it is direct or indirect, can cause a lot of businesses to spend an enormous amount of money every year. Many of their advertising efforts can be a waste of time and money. One form of marketing in which companies tend to overlook is called Guerrilla Marketing.
Guerrilla marketing is defined as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Characteristics of Guerrilla Marketing
Unexpected
Unconventional
Potentially interactive
When a company chooses to use guerrilla marketing, they are hoping to reach their consumers in unexpected places. This type of marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, public relations stunts, and any other unconventional marketing intended to get maximum results from minimal resources.
Guerrilla marketing was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. He believed that, "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."
Other marketing trends associated with Guerrilla Marketing (provided by Wikipedia.org) include:
Guerrilla marketing online — Guerrilla marketing on the Internet
Reverse Graffiti — clean pavement adverts
Viral marketing — through social networks
Presence marketing — marketing for being there
Grassroots marketing — tapping into the collective efforts of brand enthusiasts
Wild Posting Campaigns
Alternative marketing
Buzz marketing — word of mouth marketing
Undercover marketing — subtle product placement
Experiential marketing — interaction with product
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Guerrilla marketing is defined as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Characteristics of Guerrilla Marketing
Unexpected
Unconventional
Potentially interactive
When a company chooses to use guerrilla marketing, they are hoping to reach their consumers in unexpected places. This type of marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, public relations stunts, and any other unconventional marketing intended to get maximum results from minimal resources.
Guerrilla marketing was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. He believed that, "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."
Other marketing trends associated with Guerrilla Marketing (provided by Wikipedia.org) include:
Guerrilla marketing online — Guerrilla marketing on the Internet
Reverse Graffiti — clean pavement adverts
Viral marketing — through social networks
Presence marketing — marketing for being there
Grassroots marketing — tapping into the collective efforts of brand enthusiasts
Wild Posting Campaigns
Alternative marketing
Buzz marketing — word of mouth marketing
Undercover marketing — subtle product placement
Experiential marketing — interaction with product
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Thursday, January 21, 2010
A New Year, A New CODANK Charlotte Web Design
With the recent rise of Web Design companies in the Charlotte area, one company has worked very hard to stand out from the rest. Established in 2007, CODANK Charlotte Web Design and Internet Marketing Company has dedicated itself to delivering top-notch service to the surrounding area.
A commitment to outstanding Search Engine Marketing, Web Hosting, E-Commerce, and Internet Marketing - CODANK Charlotte Web Design Company offers superior web development portfolios for all of their clients.
Not all Internet companies are able to provide customers with visual efforts that shine through their websites. With the support of CODANK Charlotte Web Design, every client is presented with an impressive web design that conveys an effective user experience needed to draw in that desired traffic flow.
CODANK has grown into one of Charlotte’s most incomparable full-service companies within the last two and a half years. Ready to explore new ventures, CODANK is very excited about the New Year.
A brand new year means a brand new opportunity to provide our clients with exceptional work. In 2010, CODANK promises to continue transforming business strategies into tailored Internet solutions that meet every company’s marketing needs now and in the future.
During the New Year, CODANK Charlotte Web Design and Internet Marketing Company is excited to introduce our new customer portal – CMSenabled. This highly thought-out Content Management System is a user-friendly tool made specifically with CODANK clients in mind. CMSenabled will allow our customers to not only better communicate with us but also receive Search Engine Optimization updates, easily pay invoices, view project progressions and request necessary changes to their websites.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
A commitment to outstanding Search Engine Marketing, Web Hosting, E-Commerce, and Internet Marketing - CODANK Charlotte Web Design Company offers superior web development portfolios for all of their clients.
Not all Internet companies are able to provide customers with visual efforts that shine through their websites. With the support of CODANK Charlotte Web Design, every client is presented with an impressive web design that conveys an effective user experience needed to draw in that desired traffic flow.
CODANK has grown into one of Charlotte’s most incomparable full-service companies within the last two and a half years. Ready to explore new ventures, CODANK is very excited about the New Year.
A brand new year means a brand new opportunity to provide our clients with exceptional work. In 2010, CODANK promises to continue transforming business strategies into tailored Internet solutions that meet every company’s marketing needs now and in the future.
During the New Year, CODANK Charlotte Web Design and Internet Marketing Company is excited to introduce our new customer portal – CMSenabled. This highly thought-out Content Management System is a user-friendly tool made specifically with CODANK clients in mind. CMSenabled will allow our customers to not only better communicate with us but also receive Search Engine Optimization updates, easily pay invoices, view project progressions and request necessary changes to their websites.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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