Thursday, April 8, 2010

How Social Media Can Help Your Company

Your approach to your web site or company’s social media strategy requires a very different method than some of the more traditional marketing that you may be used to. The tasks are separate from the tasks that you use during your search engine optimization plan.

Social media is defined as a form of interactive marketing used through social media, social sites, online communities, and community web sites to promote a business, product, or idea.

Using social media to your advantage can be very beneficial for a company or entrepreneur. Companies such as CNN and Chevrolet have joined one of the biggest media sites around – Twitter – in an effort to reach a larger target market.

Social Media Websites

Twitter
Facebook
MySpace
LinkedIn
Ning.com
Tagged.com
Hi5.com
LiveJournal.com

Search Engine Optimization by Jerri L. Ledford has listed a few guidelines that will help you optimize your social media efforts. These specific guidelines include:

Participate – After joining a social community, it is best to actually participate by leaving comments or posting articles/blogs. You have to be willing to participate in order to be recognized.
Tagging – Do not make it difficult for your visitors to add your blog or web site to their content feed. Include a RSS (Rich Site Summary) button to make it easy for them.
Be Authentic – Don’t try to cheat your audience. Be real in your identity and what you have to offer.
Choose your social media sites wisely – Conduct thorough research before signing up for any social media site.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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