Friday, April 16, 2010

HTML & Site Tagging 101

There are many ways to increase the chances of a web site appearing on the result pages of search engines such as Google and Yahoo. One of those methods is by using site tags. Pay-Per-Click campaigns and keywords are important, but the actual HTML tag that a web site includes is what search engine crawlers collect a majority of a site’s information.

Well-written content is vital for an effective search engine optimization plan. The content that is added to a web site is associated with the user interface portion, while HTML is the crawler-facing portion. The tagging that manages a web page is what effects a business’s search engine optimization ranking. No visitor is capable of seeing the HTML’s, but if they are not present, they would never be able to view the page.

According to Wikipedia.org, a tag is a keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). A tag helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system.

Title tags are said to be the most important SEO tag for any web site. Placing the right keywords in a title tag can increase its effectiveness. Search engine spiders and crawlers use title tags for determining the web page topic. A proper HTML tag can inform search engines a substantial amount of information about a web site.

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