Common SEO Mistakes

A variety of small to large companies often seem to experience the same obstacles when going through their search engine optimization phase. Business-to-business marketers tend to fall behind in terms of methods and adoption of new marketing tools.

More and more marketers are beginning to take advantage of the high quantity and quality of business-to-business leads that often come from actually setting a search engine optimization plan. Innovative SEO programs have been made available to help companies prosper.

Unfortunately, there has been a mix of common mistakes that a lot of companies have made over time. Below is a list of the top common mistakes and different ways for new businesses to avoid them.

Content cannot be reached by search engines – your web site will perform poorly in search results if their crawlers are not able to conduct a thorough search. These crawlers need to be able to locate all of the links and content in order to index any web site. To avoid this mistake, be sure not to use complex URLs, use a 301 redirect to direct visitors from old pages to new pages, provide a navigational method.

No updated content – providing not only visitors but search crawlers with new and updated content is a great way to achieve high search rankings. Visitors need to know that you are serious about giving them current content.

Using keywords that aren’t customer-friendly – what a potential customer might type into a search box, such as Google or Yahoo, is what helps you and your web site be found. You should use these keywords and phrases to better optimize your site. Do not only use words that you think are correct. Conduct thorough research in order to locate the correct terms.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com