Similar to the real world, search engines will judge you for the company that you keep. The “neighborhood” in which your web site resides can affect your search engine rankings either positively or negatively. Webmasters should be careful when linking a specific web site to other sites.
An online “neighborhood” is defined as an intricate system of links. The links are similar to the roads, streets, highways, and pathways that we all have traveled on. And just as living next to a run-down house or having noisy neighbors would reflect badly on your own real estate values, online connections to bad neighbors has much the same effect on search engine rankings.
A bad web neighborhood is any site that practices unethical tactics to try to increase its site’s rankings or mislead its visitors.
In regards to search engine optimization, Google has advised web sites to “avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be affected adversely by those links.”
Unethical practices used by bad neighbors are listed below:
Link farms
Cloaking
Spamming
Installing viruses or spyware
Doorway pages
Hidden text and links
Copyright violators
Keyword stuffing
Machine generated pages
Breaking similar guidelines
Linking to a web site that does at least one of the above practices will find you guilty, at least in part by association. To avoid linking with a ‘bad neighbor’, conduct a search engine check to see how the search engines regard the property.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
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