Thursday, April 22, 2010

Mobile Internet and SEO

Recently, mobile Internet has reached an enormous amount of consumers. According to Nielsen Research, more than 40 million users have taken advantage of this opportunity to always stay connected even if they are away from a computer. With the sudden increase in smart phone sales, this may be a phase that will never die down.

Studies have shown that approximately 84.8 percent of iPhone users and 58.2 percent of smart phone users access news and information from their mobile devices. Also, according to mMetrics, at least 58.6 percent of iPhone users and 37 percent of smart phone users visited a search engine on their phones.

Search engines such as Google and Yahoo are encouraging web sites to submit a mobile site to be spidered by their mobile crawlers. This will help with search engine optimization efforts and always increase viewer visits. Prior to submitting a mobile site, webmasters should make sure that the code is 100 percent XHTML (Extensible Hypertext Markup Language) compatible. Mobile crawlers find it more difficult to read invalid codes than do other traditional site crawlers.

Mobile Web Tips (provided by The Truth About Search Engine Optimization by Rebecca Lieb)

Include major keywords in the title tags
Include keywords in H1s and body
Include keyword-rich anchor text for internal and inbound links
Make sure that keywords are short and simple (Ex: instead of “Pizzeria”, use “Pizza”
Create mobile only pages
Create a mobile/traditional hybrid
Use dynamic mobile pages
Optimize the site so that it looks good on a variety of mobile devices

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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